8 Shopping Secrets for Anyone Obsessed With Too Faced

Meander through the makeup department of a Sephora or Ulta, and if any brand manages to make you do a double take, our bets are on Too Faced. Founded in the 1990s by the unabashedly fabulous Jerrod Blandino and Jeremy Johnson, the line of cheekily named, brightly colored, unicorn- and candy-themed makeup has become one of the most successful on the market (so much so that the company sold to Estée Lauder in 2016 for a reported $1.45 billion—how's that for candy?). But the brand's appeal is more than aesthetic. Too Faced's cruelty-free and largely vegan selection of makeup also boasts beautiful shades and stay-put formulas: As of the time I'm writing this, its Better Than Sex Mascara, Melted Matte Liquified Lipstick, and Chocolate Bar Eyeshadow Palette alone have a combined total of 613K "loves" on Sephora. It goes without saying: Too Faced fans are hard-core.

We wanted to give Too Faced die-hards a little something special—something that they wouldn't be able to find anywhere else online. So we got in touch with a brand insider: Too Faced global pro makeup artist Elyse Reneau. We asked Reneau to spill her best secrets about Too Faced: shopping secrets, product hacks, and more exclusive intel than even the brand's most devoted customers might not know. Consider yourself a Too Faced fanatic? Keep scrolling for eight inside shopping secrets.

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