Titanium hair color is taking over, and—much like its metallic namesake—it's cool, silvery, and striking. Known for its icy blue and purple undertones, titanium hair is (literally) cooler than what you might be used to. And of course, there's an element of maintenance involved—especially if your hair isn't naturally light, in which case you'll likely have to bleach your hair first to get the look. Think it's worth it? (Spoiler alert: It is.)
Check out 24 titanium hair color ideas that are making us want to call our colorist stat.
CHOOSING A SHADE: If you don't already have light hair, you'll have to bleach it. Consider an ombré if you're unwilling to bleach your roots.
MAINTENANCE LEVEL: The brighter and lighter you go, the more maintenance you can expect (touch-ups every six weeks, for example). If you get a subtle ombré instead, you can let it fade out and only touch up every few months.
SIMILAR SHADES: Silver-blonde
PRICE: Depending on where you get this done, you can expect to pay $200-$300 for this, and potentially more if bleaching is required.
If you're scared to dive head-first into the titanium trend, try easing into it instead with soft, super-subtle highlights.
If you're a natural brunette, let your brown roots shine while still allowing face-framing, icy-blue highlights to take center stage.
Ombré Beach Waves
You can't go wrong with ombré beach waves and natural roots that feel lived-in, casual, and chic.
Mix up a braided style with some titanium pieces interspersed throughout.
Bring a major cool factor (literally) to your titanium-steel hair color with muted and multifaceted blue highlights.
Fire & Ice
A warm-to-cool balayage is perfect for blondes who want something relatively maintenance. We love the color play and complementing undertones here.
We're suckers for long piecey bobs—and the classic lewk gets a modern update with cool titanium ombré and chic layers.
Even if the process of going titanium puts your hair through a lot, you can still keep your waves soft, silky, and healthy (like this) with the right products.
You know what they say: Go bright or go home. Nearly white combined with grayer lowlights is giving us major color envy.
Try long box braids in an allover bright titanium hue to make the ultimate impact.
This color—combined with dark, natural roots—has flashes of silver, gray, and titanium in there. (The colorist calls the stunning shade "storm," and we're kind of obsessed.)
A layered bob is fun on its own, but when you add in a titanium balayage and natural roots—you've unlocked another level of "cool-girl hair."
Soft & Muted
Have naturally dark locks? Keep things subtle with some low-key silvery highlights that'll make a high-key impact.
Cool & Icy
This bright-white hue with icy-blue undertones is pure metallic magic.
Want a highlight hue that actually feels fresh? An icy titanium shade will brighten your entire face.
Lighten up long braids with an icy ombré situation.
A Little Ash
If you like staying on the dark side but want to lighten things up a smidgen, complement your natural color with an ashy-titanium balayage.
Blonde & Beachy
Keep things light with multidimensional ashy-blonde and titanium highlights. (It's a perfect transitional look if you're just trying to dip your toes into the trend. We get it—it can be intimidating.)
Get some smoky vibes up in there. An ashy, steel shade on the ends combined with darker, more natural roots is the ultimate cool-girl look.
It wouldn't be a hair-color roundup without a dramatic balayage situation. We're obsessed with the titanium-silver creation seen here. (To be fair, with a canvas that long and silky, you can't really go wrong.)
Take an edgy undercut up a notch with a dark, steel-gray shade allover.
For a cool, lived-in look, try a titanium root smudge with bright, silvery ends.
Think platinum hair on its own is cool? Take things up a notch with titanium gloss and babylights for a sweet, platinum-silver vibe.