PSA: Everyone's Favorite $10 Retinol Now Comes in 5 New Strengths

Updated 11/30/17

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Unless you've been MIA from social media for the past few years, chances are you've heard of The Ordinary. Sitting under Toronto-based skincare company Deciem, The Ordinary changed the beauty game when it launched a bunch of high-tech serums that give their expensive counterparts a run for their money. With ingredients such as niacinimide, zinc, and hyaluronic acid, the brand quickly went viral and is now available at Sephora, Ulta, ASOS, Skinstore, and more. 

One of the hero products in the initial launch was the retinol serum. The anti-ager was loved by all for its ability to refine and re-texture the skin. But since its initial launch, six new additions have been added to the lineup, meaning now every skin type, whether you're new or retinol products or a regular user, can find their ideal concentration. Excited? So are we. 

Keep scrolling for the details. 

Moderate Strength, No Irritation

The Ordinary Granactive Retinoid 2% Emulsion
The Ordinary Granactive Retinoid 2% Emulsion $10
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Granactive retinoid was the newer addition to The Ordinary's retinoid family, and it's simply a form of retinoic acid (the part of retinol that actually changes the skin) that delivers the same results as a normal retinol without the irritation. The Granactive Retinoid 2% Emulsion is the new name of the brand's Advanced Retinoid 2% and is creamier in texture.

Moderate Strength, No Irritation

The Ordinary Granactive Retinoid 2% in Squalene
The Ordinary Granactive Retinoid 2% in Squalane $10
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The Granactive Retinoid 2% in Squalene is a more lightweight formula. It's still gentle enough to not irritate the skin whatsoever, and offers better compatibility for a multi-step skincare routine. Use if your skin tends to be more on the sensitive side and your regime is more complex.

High Strength, Little to No Irritation

The Ordinary Granactive Retinoid 5% in Squalane $14
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Like the above, this is a higher concentration of the new granactive retinoid. This will deliver serious results with little to no irritation. A great progression from the above 2 percent option if you want to take it up a notch. 

Low Strength, Moderate Possibility of Irritation

The Ordinary Retinol 0.2% in Squalane $6
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A good entry point for those that are new to retinol products, but have a high tolerance to active ingredients. The 0.2 percent formula is suspended in squalane—a natural antioxidant that hydrates without being heavy. Use every second night, but if peeling occurs, consider trying the granactive retinoid above. 

Moderate Strength, Higher Possibility of Irritation

The Ordinary Retinol 0.5% in Squalane $6
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The same formula as the above, but with a higher concentration. This is suited for those who already religiously use retinol products. 

High Strength, Highest Possibility of Irritation

The Ordinary Retinol 1% in Squalane $7
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The last of the bunch is the highest amount of the retinols suspended in squalane, making it super effective, however, reactive skins should proceed with caution. 

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