7 Shopping Secrets for Anyone Obsessed With The Ordinary

In 2017, Toronto-based beauty company Deciem launched The Ordinary, an affordable line of vegan and cruelty-free skincare so unprecedented in its price point that the internet did a collective double take, scooping up over 43,000 units of product within the first two weeks. In the year and a half since, what was supposed to be a humble new brand hocking effective active ingredients at marked-down prices (think a hyaluronic acid serum for $7, a vitamin C treatment for the same price, or a glycolic acid toner for $9) has become an international phenomenon, creating "sold-out" headlines around the beauty sphere every time a new product hits shelves. (The brand has since expanded beyond skincare to include foundation and primer as well.) Demand for The Ordinary has been so intense that it's now available at beauty's biggest mecca, Sephora, quickly securing the brand's place as an almost-overnight cult favorite. 

Whether you've already become a hard-core The Ordinary convert or are simply curious to learn more, this list of shopping secrets is for you. Inspired by all the hype, we did our best to convince The Ordinary's brand reps to reveal their best tips for how to get a free skincare consultation, find your perfect foundation match, protect yourself from that dreaded "sold out" sign, and more.

Before you go! Don't forget that The Ordinary is just one of nine brands owned by Deciem—Byrdie's editors are also super into The Beauty Molecule (check out our review of its Fountain elixir, plus 10 other editor-approved supplements).