The Drybar of Massages Exists, and It's Everything You've Ever Wanted

In our chaotic, harried day and age, massages can feel like the ultimate indulgence; they’re nice in theory, but like the furry Miu Miu heels you’ve been eyeing online, they’re not exactly practical. Enter The Now, the affordable massage oasis of your dreams, where drop-ins are encouraged. Inspired by the dreamy boho aesthetic of Tulum’s Coqui Coqui hotel, the canvas-lined, private rooms feel more like you’ve stumbled onto the VIP glamping area of Coachella than a “parlor” of any sorts. Created with the intention of making massage an easy part of your daily routine rather than a once-in-a-blue-moon luxury, The Now will encourage you to take a moment for yourself—all done in the chicest way possible.

Keep scrolling to learn about this Zen new space.

To give yourself an at-home massage, might we suggest a foam roller? This one by LoRox ($15) is Goop approved. 

Would you ever visit a place like The Now? When was the last time you got a massage? Tell me below.