When it comes to foundation, the words 'full-coverage' and 'hydrating' rarely go together. In fact, they're kind of the antithesis to one another. Traditionally, full-coverage foundations were infamous for feeling heavy and chalky. Throughout the day, they would leech moisture from the skin until it looked shiny, smudgy, and maybe even a little flaky. They simply weren't ideal for long-term wear. On the flip side, if a foundation was truly hydrating, it offered little in way of coverage, amounting to no more than a tinted moisturizer.
Leave it to Rihanna to marry the two into a single foundation formula. Today, Fenty Beauty dropped a brand new foundation that combines hydration with medium-to-full coverage. It's called the Pro Filt'r Hydrating Longwear Foundation, and it's designed to be a true one-stop, skin-perfecting product. Keep scrolling to get all the details.
It's no secret that Rihanna, and Fenty Beauty, maintains a firm commitment to inclusivity. As such, this foundation was designed to cater to every skin type and color. It's available in 50 shades, just like the Pro Filt'r Soft Matte Longwear Foundation ($35) before it. "I wanted to take Pro Filt’r beyond skin tone to serve all skin types. Nothing is more important to me than making sure that everyone feels included," Rihanna said in a press release.
What sets this apart from the original Pro Filt'r foundation is the hydration element. The brand recognized a need for a full-coverage foundation that people with dry skin could wear with ease. This is their response to that need. It's formulated with grape seed oil and sodium hyaluronate (a form of hyaluronic acid) so that it won't dry out the skin or look flaky or blotchy. Instead, it's formulated to stay in place, looking smooth and even all day long.
When we say all day long we mean it. Just like the original foundation, this one is sweat and humidity-resistant, so we can wear it during 80+ degree temperatures without fear of smudging, sweating, or dripping.
Along with the new foundation, Fenty dropped a hydrating primer. It's called the Pro Filt'r Hydrating Primer, and it's designed to prolong the look and wear of the new foundation. It's also formulated with grape seed oil and sodium hyaluronate. it's incredibly silky and lightweight, and absorbs quickly, leaving no thick, greasy residue behind.
The brand recommends applying the primer first, then applying the foundation either with Fenty Beauty's Precision Makeup Sponge ($16) or the brand new Kabuki-Buff Foundation Brush ($36). Use the former if you're aiming for medium coverage. Opt for the latter if you're aiming for full-coverage. It has soft, synthetic, dome-shaped bristles designed to accurately and seamlessly stipple and blend the foundation into skin.