The Magic of Elnett

Most fashion shows are sponsored by hair brands who bring in tables full of their products as part of the deal. But at the Oscar de la Renta show last week there was a variety. “This show isn’t sponsored,” said legendary hairstylist Orlando Pita. “So we get to use what we like!” What, then, was in every stylist's hands? L’Oreal Paris' Elnett ($13).

The cult hairspray has been the industry’s standard for over 60 years. Why? It simply performs the best. Even before it was available in the U.S. it was a must have: we can’t tell you how many American hairstylists have shared stories about smuggling cases into the country from Europe before it became available in the U.S in 2008. (It took time to perfect a nozzle that met with the U.S.’s regulations on aerosol products.)

So why all the hype? Once you try it you’ll understand. The super-fine spray creates shiny hold that locks hair in place without being stiff or hard, and brushes out cleanly without build up or residue. It holds your style in place, but because it’s incredibly weightless, hair still moves naturally. Give the iconic spray a try and you’ll become a fan, but don’t worry—no smuggling required.