This New British Beauty Brand Reminds Us of The Ordinary in the Best Way

We've talked a lot about The Ordinary, the innovative skincare brand that offers effective products for a fraction of the price of other brands. How does it do this, you ask? It's simple. If it's retinol you're looking for, it's retinol you get. The same goes for hyaluronic acid or any number of botanical oils. Instead of mixing a lot of expensive skincare ingredients together, it offers potent products composed of only a few ingredients at a time. This innovative process, and the crazy-affordable products that result, basically broke the internet when the brand launched. People couldn't stop talking about it, and it's been a big topic of conversation ever since. 

Well, now there's another brand to add to the conversation. We're talking about British brand The Inkey List, which operates in a similar way as The Ordinary does. It offers a large number of potent skincare products that also happen to be unbelievably inexpensive. Keep scrolling to learn all about the latest brand to majorly disrupt the skincare industry.