Welcome to The Flipside, a New Place to Talk About Beauty and Identity

The Flipside - Byrdie
Original Illustration by Stephanie DeAngelis

Hey there, delightful human. We've got some exciting news to share. But first, some backstory. Here at Byrdie, beauty is obviously our lifeblood, and every day, we do our best to give you honest product reviews, up-to-the-minute launch information, cool hacks and tutorials, meaningful celebrity interviews, and even an in-depth investigative piece here and there. We live for this stuff. However, we also know that "beauty" is way more than fishtail braids and mascara. Beauty is identity. And it's been hard to ignore that, especially over the past few years. Our hair, our facial features, our bodies: They can reflect cultural standards (or rebellion), sexuality, race, and even politics. We don't always realize it, but this beauty stuff can get pretty loaded.

We needed somewhere on Byrdie to talk about these issues. So today, we're super jazzed to share the launch of The Flipside (as in the flipside of beauty, of course). It's a dedicated place for unique, personal, and unexpected stories that challenge our society's definition of "beauty." Keep scrolling to learn more about the cool new stuff happening on The Flipside.

What to Expect FromThe Flipside

Click over to The Flipside hub, and you'll find personal, thought-provoking content that challenges what "beauty" means in the first place. You can expect interviews with LGBTQ+ celebrities, vulnerable essays about beauty standards and cultural identity, feminist meditations on everything from thigh brows to eyebrows, and more. We'll also be featuring some brilliant new writers from different backgrounds who you've never seen on Byrdie before (so get ready to fangirl over these newbies).

Might I recommend this amazing essay about how Cher from Clueless helped queer writer Trish Bendix accept her femme lesbian identity? Or this piece about a speech that Transparent creator Jill Soloway gave about makeup and the male gaze? All of it is worth a read.

Here's the other thing: We also want to hear from you about these stories and your thoughts. The ideas our writers are exploring on The Flipside are new and intimate (and maybe even a little bit controversial), so we'd love to get your perspectives on them. Be sure to comment your thoughts (and share them on social media with the hashtag #TheFlipsideOfBeauty). Because on The Flipside, everybody gets to be heard.

Want to dive into The Flipside? Find out why the thick eyebrow trend bothers one Turkish-American writer.

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