Can buying a beauty product solve all your problems? Maybe not—but we know full well how powerful a brand-new lipstick (or perfume, or serum) can make us feel. With that in mind, we present to you our new Shop series—a carefully curated collection of all the buzziest beauty products to feast your eyes on, maybe lighten your wallet with, and definitely feel great about. Our market editors will be scouring the interwebs and our favorite retailers to bring you the noteworthiest new beauty gems before you see them everywhere else. So go ahead and shop—you deserve it.
A sweep of eyeliner can magically transform your look from sleepy to striking in a blink of an eye. Whether you're going for a bold smoky eye or a subtle line to pump up your lashes, the correct tools are essential for achieving the look you crave. Shop our roundup of must-have eyeliners, from liquid to pencil to charcoal, for the ultimate beauty pick-me-up.
This best-selling liquid eyeliner has an innovative brush tip for easy and precise application.
Choose from one of three finishes (shimmer, matte, or satin) to reveal smooth, 12-hour, waterproof color.
Inspired by the brand's iconic patent-leather shoe, Louboutin's Oeil Vinvyle Luminous Ink Liner is the perfect finish to your eye makeup look.
Don't be intimidated by liquid eyeliner. This easy-to-use pen has a tip that won't smudge, pull, or run.
We can attest that this liner really does glide when you apply it. With over 30 vibrant shades, this creamy pencil is perfect for blending.
Add this to your beach bag. This waterproof mascara really is long-lasting.
Practically made for a cat eye, this award-winning eyeliner won't fade all day.
Rihanna does it again. This pen blends the intensity of a liquid liner with the glide of a gel in one long-wearing, water-resistant formula.
This felt-tip pen makes lining eyes a breeze.
If you're looking for a bolder color and look, these pencils are for you. Choose from a shimmer or matte finish and pile on for a dramatic smoky eye.
Available in 10 rich shades, this quickliner offers a richly pigmented shade instantly.
Looking for a subtle way to punch up your lashes? This pen was inspired by the classic calligraphy pen and is perfect for drawing the finest lines.
This under-$20 option is ultra pigmented and creates strong, long-lasting lines.
This subtle liner is perfect for highlighting your eyes, lips, and brows all at once.
Achieve a bold cat eye look that lasts all day.