As we age, our skin changes and so does the way in which we wear makeup. Oftentimes older or mature women steer away from wearing the bold makeup they may have enjoyed years ago. But it doesn't have to be that way. One of the best ways to make a statement with makeup is with eyeshadow. But since mature skin types get wrinkles and the look of your eyeshadow can change, there are a few key tips to follow to get the best eyeshadow look for mature eyes.
1. Opt for Matte Shadows
Matte textured eyeshadows give pigment to the lid without the concern of emphasizing wrinkles like shimmery and sparkly shadows. Matte shadows come in an array of colors and the key to success in makeup application is to blend, blend, blend. Use professional makeup brushes to apply shadow and blend in small circular or windshield wiping motions on the lid until the shades look seamless. When working with matte textured shadows it's also imperative to use an eyeshadow primer. It will help the shadow stay in place without smudging or fading through the day.
Apply a small amount of primer all over the eyelid and let it dry before continuing with eyeshadow, eyeliner, and mascara.
2. Use a Waterproof Eyeliner
Using a waterproof eyeliner above and under the lash lines and right in the waterline will give your eyes depth and definition, without the need for eyeshadow if you don't want to use it. Often times dark eyeliner and shadow on the bottom of the eyes can emphasize dark circles, so you may want to only apply liner on the upper lid to eliminate any unwanted attention.
When using waterproof eye makeup, be sure to remove it properly with makeup remover. This is imperative to getting all of the makeup off without irritating your eyes. Choose a remover that takes off waterproof makeup and simply apply it to a cotton pad and soak your lids and lashes before removing the eyeliner, shadow, and mascara. Make removing your eye makeup a habit that you practice every single day.
3. Highlight With Concealer
Use concealer as a highlighter under the brow. This gives the benefit of lightening but also dries as a natural, matte texture. You can also use this tip for any shadow look you're creating if you want to avoid shimmer. Concealer can double as a highlighter by brightening eyes without using eyeshadow, but be sure to start with a light amount of concealer and blend with your finger or concealer brush. You can keep adding layers to intensify the brightness, and set the look with a loose powder to ensure it stays all day.
4. Use Cream vs. Powder
Using a cream shadow versus powder can give you a smoother texture if you want to avoid the emphasis of fine lines. Because cream textures are more malleable, you might want to opt for cream blushes, shadows, and highlighters. Plus, using multiuse products that can be applied on all areas of the face are always a bonus. Make sure to blend with your finger to ensure the color spreads nicely and the finish is smooth. You can top cream off with powder products or simply leave it be!
5. When in Doubt, Don't Overdo It
Sometimes less is more. If you're not certain about a specific eyeshadow look then don't pressure yourself to wear it. If you'd rather take a break from eyeshadow, you can simply shape your brows and wear lots of mascara. If your eyelids tend to be tinted or veiny you can always cover them with concealer to even out the tone. Once you get your rhythm of what you like to wear, you'll find the right products that suit your needs.