As beauty editors, we get bombarded with a ton of new products every day (we know—tough life). Reviewed is a series where we report on some of the best products we’ve tried. Whether it’s a drugstore lipstick that lasted all day or a hand cream that saved us this winter, you’ll find all of our favorites in this column. Enjoy!
“Beauty editor” and “lip product connoisseur” go hand in hand—and I am indeed both. One swipe and I can immediately judge consistency, color payoff, and overall quality (sadly, the same cannot be said for my wine choices—#boxedwineclub). I’ve applied pretty much every pigment and texture to my lips, and of all of them, “paints” spark the least amount of joy within me (shoutout to Marie Kondo). Lip paints, quite simply put, are drying as hell. Yes, they’re usually great for longevity, and the color payoff is superb, but in the end, I forgo them in favor of tinted balms or even matte lipsticks that coat my lips but don’t make them feel like they’ve been covered in Wite-Out.
Thus, I was subsequently blown away when I applied Tarte’s new Tarteist Lip Paint ($20) and my lips didn’t immediately feel like shriveled raisins. In fact, the texture was much lighter—more like a fluffy mousse and less like the stuff you use to redecorate your walls—and shockingly, did not dry to a super-matte finish. Instead, it coated my lips with color in just a few swipes (the applicator makes precision easy), then proceeded to just, you know, hang out there. There was no cracking, creasing, or drying—in fact, I might even go as far to say my lips felt more moisturized. Which, as anyone who’s tried a lip paint will know, goes against the laws of (beauty) chemistry… and yet it happened. Trust me, I feel your bewilderment.
If longevity is your main goal, this probably isn’t the product for you. Since it doesn’t dry to a brittle coat, the color can actually smudge. The final consistency is more of a light matte lipstick, and you should treat it as such—namely, maybe don’t attempt to eat a pesto chicken sandwich the size of your head and expect everything to be okay afterward. Lastly, the color—the color. TBT is a mauve-y, taupe-y pink, and it is indeed the Kylie Jenner lip color of my dreams. In fact, I have tried the real Kylie Jenner Lip Kit color and can firmly attest that this one is so much more flattering on me, plus it boasts a more comfortable formula overall. If mauve isn’t your thing, there are plenty more to choose from—the lip paints come in 13 shades that range from nude to lavender to deep bordeaux, with #ontrend names to boot (really feeling Yaaassss and Bae, personally). Because if you can't Twerk, at least your lips can.