A Tarte Employee Just Told Us How to Save Money When Shopping the Brand

Founded in 2000 with the purpose of creating aesthetically pleasing, environmentally friendly makeup and skincare, Tarte has steadily risen to become one of the most beloved, sought-after beauty brands on the market. Its Shape Tape Concealer and Lights Camera Lashes Mascara are household names in the beauty world. Fame like that doesn't happen without kickass formulas, gorgeous packaging, and a savvy social media presence, and as far as Tarte is concerned, that's a check, check, check.

Over the years, the brand has amassed a cult following. That's no exaggeration—ask any of its nearly eight million Instagram followers how they feel about Tarte, and their reaction will likely involve some swooning. When a brand has fans as devoted as Tarte's, we as beauty editors take notice, which is why we got in touch with Tarte's brilliant founder, Maureen Kelly, to learn secrets about the brand that even its most die-hard fans may not know. Want to find out how to save money, get free samples, use Tarte's products in cool new ways, and more? Just keep on reading.

Want more inside beauty secrets? Don't miss former Sephora employees spilling all their best shopping tips.