Tarte is the well-loved brand that brings us classics like the Rainforest of the Sea Eyeshadow Palette ($36) and the Tarteist Clay Paint Liner ($24). Its products are high quality, fun to use, and generally worthy of a spot in your makeup bag. Just last year, it launched a new initiative in the hopes of putting an end to cyberbullying and online harassment, called the Kiss and Makeup campaign. We love this idea, just like we love any brand or product that gives back to a good cause. (We like to get involved too, even if that's simply by purchasing eco-conscious or cruelty-free products.) Of course, it also never hurts if a brand announces a huge giveaway to go alongside their good deeds—and that's what Tarte just did.
In fact, it went a step further, promising to give free Tarte products for life to one lucky winner.
This campaign benefits the Tyler Clementi Foundation, a nonprofit organization dedicated to spreading positivity and bringing awareness to online bullying. For each person who participates (more on that in a second), Tarte will donate money to this organization. This is huge, considering that Tarte has almost 7 million followers on Instagram.
Sounds great, right? All you have to do to officially participate—thereby entering the giveaway—is post a picture on social media. Yep, that's it. Post a selfie of you with a kiss mark on the back of your hand, and tag @tartecosmetics. Just be sure to add a positive message that you'd like to share with someone, whether that's a family member, friend, or anyone, really. Follow that positive message with #kissandmakeup, and you're entered. Tarte will announce the big winner on September 5, so hurry while you still have time!
After all, this prize is worth a casual $50,000.