Target Run? These New Launches Are Well Worth the Trip

Like Costco, T.J.Maxx, and other unexpected places to buy beauty products, Target is making quite a name for itself in the beauty department. With new launches spanning covetable Korean brands, all-natural products, and celebrity-endorsed collections, Target is far more than just a place to buy home goods and towel racks. Below, find the best, most exciting new launches—and the reasons we can't wait to get our hands on them. Then, make sure to peep our updated list of Sephora launches too. Naturally, we've got you covered.

Next up, find the coolest indie beauty products at Target.

This story was originally published on May 9, 2017, and has been updated.