Target Has Been Quietly Stocking These Natural Beauty Products This Whole Time

Serious question: Can Target do any wrong? When it comes to the superstore's ever-expanding beauty section, that's a resounding no. These days, you can find everything from international imports to cool-girl indie brands sandwiched between the usual drugstore favorites—and the impeccably curated selection only seems to be getting better and better.

Take natural beauty products, for example. Just as more and more plant-based items are hitting the mainstream market, Target is giving more real estate to those products—there's even a designated "natural beauty" section on its website. Alongside clean beauty mainstays like Dr. Bronner's and Burt's Bees, you'll find editor-beloved brands like W3ll People and Weleda as well as newer favorites like Pixi by Petra and Plant Beauty.

Still, narrowing down the borderline-overwhelming assortment is no easy task, which is why we went ahead and chose some of our favorites to get you started. Shop them all below.