15 Shiny New October Target Launches for Fall

Updated 10/04/18

Target is our go-to for just about everything. When it comes to deciding what we love most about its endless offerings, though, the answer is far from a toss-up. We adore the beauty products, of course. Whether you're making a weekly trip for errands or are a fan of perusing the website, it's impossible to not be entranced by all of the new selections it drops every single day. Scrolling through page after page and creating a gigantic Target wish list is something we all deserve to do—especially when fresh launches fill the shelves.

Fall is officially here, which means it's the perfect time to revamp your beauty routine with enriching formulas that'll boost hydration and makeup shades that are little vampier, a little moodier, and more festive. Ahead, check out the 15 best Target launches in October to get you in the spirit.

ChapStick Total Hydration Tinted Lip Oil in Midnight Magenta $7
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You can add a touch of shine and a sheer veil of color with these lip oils. Each tube is packed with omegas and vitamins, so you can bet the formula will feel super nourishing.

Common Labs Ggultamin C Real Jel Mask Facial Treatment $5
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This is essentially a facial in a pack—and it's $5. Start with step 1, which is the peeling pad full of AHAs and BHAs to thoroughly clean and gently exfoliate the face. Then, move on to step 2, which contains a hydrating sheet mask full of vitamin C to brighten your complexion.

Almay Clear Complexion Makeup $8
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A foundation that promotes good skin is always a good idea. This buildable texture has a soft matte finish. Thanks to its hefty dose of salicylic acid, it works on eliminating problem areas.

Native Jasmine & Cedar Deodorant $12
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Don't make the mistake of ruling out all-natural deodorants because you think they're not strong enough. This paraben-free gem is a crowd favorite, racking up over 5000 five-star reviews on its odor-fighting powers. This jasmine and cedar scent will remind you of fall.

EOS Organic Pure and Free Lip Balm Stick $5
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EOS reformulated its OG egg-shaped balms with a stick version that's just as good. This is perfect for those with sensitive, dry skin as a bunch of healthy ingredients like shea butter, coconut oil, and more are floating around in this stick.

L'Oréal Paris Age Perfect Hydra Nutrition All Over Paraben Free Honey Balm $20
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Give your skin a little more love with this glow-inducing balm made of manuka honey, oils, calcium, and antioxidants. Made specifically to breathe life into mature skin, this balm will soothe your stressed out skin with a rich coat of moisture.

SheaMoisture Pure Aztec Bentonite Clay Facial Treatment $9
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The cool thing about Aztec bentonite clay is that it's beneficial for multiple things: face, skin, and hair. Lather this hardworking mask nearly everywhere to combat blemishes, promote smoothness, and remove hair product/dirt buildup.

Miss Jessie's Curls So Fresh Curl Enhancers $11
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When wash day doesn't work out in your favor but your curls need a quick re-up, this stuff will come through in the clutch. Spritz this all over to transform dry, brittle curls into bouncy, defined spirals.

Burt's Bees Shea Butter Lavender and Honey Hand Cream $5
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You know what happens to our skin when the air gets brisker—it dries us all the way out. Keep this hand cream in your bag to instantly moisturize your skin during that rough commute. Plus, its pleasant scent will feel calming even when you're crazed.

Essie Treat Love & Color Daily Hustle $10
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Target just started carrying this new Essie color, and besides the beautiful lavender hue, we're very into the name: Daily Hustle. It's such a mood.

Olay Regenerist Whip Fragrance Free Facial Moisturizer $29
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I got to experience how heaven-sent this stuff feels a few months before its official launch. (The good fortune is not lost on me.) Its whipped formula feels cooling on the skin and immediately gives you a selfie-worthy glow. It's perfect to apply before makeup because the radiance-boosting powers are next level.

Nyx Suede Matte Lipstick $8
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Whenever Nyx drops a new lip product, my eyes perk up because the shades have the most gorgeous color payoff. I own so many. These new, velvety matte formulas are in the same vein. They feel like the opposite of drying—rather creamy, but not slippery. 

Lottabody Control Me Edge Gel $7
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Textured-hair girls are well aware of the struggle that is finding an edge control that actually works. This coconut-and–shea butter mixture will smooth down your edges without that annoying flakey feeling. 

Wet n Wild Ultimate Brow Retract $3
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This teeny-tiny, triangular tip will give you that feathered natural brow look. You can forget the extra step of having to sharpen your brow pencil—simply twist it up and go! 

Pacifica Cherry Matte Multi-Mineral Primer $13
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Dealing with an oily T-zone? Opt for a shine-stopping primer that'll ensure your makeup doesn't budge all day. Primers are just as important as skincare products. You can trust that these 100% natural vegan ingredients won't irritate your skin.

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