15 Shiny New October Target Launches for Fall

Target is our go-to for just about everything. When it comes to deciding what we love most about its endless offerings, though, the answer is far from a toss-up. We adore the beauty products, of course. Whether you're making a weekly trip for errands or are a fan of perusing the website, it's impossible to not be entranced by all of the new selections it drops every single day. Scrolling through page after page and creating a gigantic Target wish list is something we all deserve to do—especially when fresh launches fill the shelves.

Fall is officially here, which means it's the perfect time to revamp your beauty routine with enriching formulas that'll boost hydration and makeup shades that are little vampier, a little moodier, and more festive. Ahead, check out the 15 best Target launches in October to get you in the spirit.