Target's Natural Beauty Section Just Got Even Better


Honest Beauty

In the past year alone, Target has swiftly become a must-know beauty destination in its own right, thanks to the addition of K-beauty products and the new “better for you” beauty range. And it looks as though the superstore’s momentum isn’t slowing anytime soon, as it recently announced it will be adding yet another editor-beloved natural beauty brand: Jessica Alba’s top-notch Honest Beauty collection hits shelves this weekend.

As of March 26, along with all of your other favorite green beauty brands like W3ll People and S.W. Basics, you will be able to pick up Honest Beauty products at Target in stores and online. So just what can we expect from the botanically based beauty brand? According to Target, you will find everything from lip crayons to foundations to cleansers ranging in price from $8 to $35 in the collection that includes more than 30 products. While you’re waiting for the collection to officially hit the store, grease up your wallet by browsing some of our favorite Honest Beauty products below.