Like so many other people, I thoroughly enjoy going to Target. It's not even an errand at this point, as it's become something that I actually want to do. Where else can you shop drugstore makeup, K-beauty skincare, and pick up milk and bread at the same time? Let's just say that if it wasn't for Target's ever-growing beauty section, my semi-weekly household shopping runs would be way less enjoyable.
Today, news broke that the retailer is expanding its offerings even more, and in a big way, by introducing a new line of fragrances to its already populated shelves. The new line is called Good Chemistry and it's exclusive to Target. It features four different scent collections inspired by certain moods and feelings. The names include Cool Glacier, Vanilla Orchid, and Apricot Bloom (so yes, I'm very much looking forward to dousing myself with them all).
The four collections are Vibrant & Playful, Cool & Collected, Good & Grounded, and Confident & Charming. Each of these collections includes four different fragrances. Take the Cool & Collected collection for example. The fragrances that belong to it are Cool Glacier, Mineral Desert, Rustic Wood, and Silver Coast. In other words, this collection focuses on clean and earthy fragrances.
Since each of the four collections includes four different scents, there are 16 new fragrances in all. Let's run through them. The Good & Grounded collection features fruit-based fragrances like Apricot Bloom, Blue Bell, Sugar Berry, and Water Lily, whereas the Confident & Charming collection features classic floral scents like those from jasmine, gardenia, magnolia and vanilla plants. Finally, there's the Vibrant & Playful collection, which is all about bright and youthful scents. These ones are given vague names that don't give away much about their fragrance notes—think names like Wild Child and Brainiac.
The best part about this new fragrance launch is that every single fragrance is made with essential oils and is 100% vegan. They're also free of all parabens. You'd think fragrances like these would cost an arm and a leg, but each one will be priced at $25 each. Look for them on January 21, which is when they go live for sale at Target and on target.com.