Get Your Wallets Ready: 15 May Target Beauty Launches We're Loving

It's easy to get lost in the dream world that is Target. Its aisles trap you with loads and loads of products, some too irresistible to put down. The options are endless. For us, we're entranced by the beauty aisle. We go in for one thing and leave with 10. It happens to the best of us. Especially when new launches are front and center and we're tempted to try them all. Target is stocking its shelves with cool products every day and diversifying its offerings to cater to all skin tones and hair textures—a major move we're still applauding.

Below, check out the 15 new launches we're eyeing. These are brand spanking new so you might want to cop a few now before it's too late. Oh, and don't feel bad about your mini shopping spree. They're all under budget, so you're shopping smart.