It's easy to get lost in the dream world that is Target. Its aisles trap you with loads and loads of products, some too irresistible to put down. The options are endless. For us, we're entranced by the beauty aisle. We go in for one thing and leave with 10. It happens to the best of us. Especially when new launches are front and center and we're tempted to try them all. Target is stocking its shelves with cool products every day and diversifying its offerings to cater to all skin tones and hair textures—a major move we're still applauding.
Below, check out the 15 new launches we're eyeing. These are brand spanking new so you might want to cop a few now before it's too late. Oh, and don't feel bad about your mini shopping spree. They're all under budget, so you're shopping smart.
Whenever you want your hair to be transported to a tropical oasis, spritz this moringa oleifera seed oil–infused spray to hydrate and restore your strands.
Sometimes, our stressed-out skin just needs a kiss of moisture. This hydration mask will deeply replenish and bring elasticity to dry skin.
Curl shrinkage is real. To stretch out your textured strands, this curl-defining gel uses flaxseed, shea butter, and extra-virgin olive oil to promote elasticity.
A palette that does it all is our favorite kind of palette. You can keep this quad handy and repurpose these neutral shades from day to night.
With warmer days around the corner, avoid that cakey foundation feeling and stick to a more lightweight option like this tinted moisturizer. It'll give your skin a satin finish with buildable coverage.
Sun-kissed skin is coming right up with this pearly gold bronzer that brings on the glow.
We're huge advocates of a little R&R for the soul. The natural ingredients in this bath product will give you the fluffiest bubbles ever.
The worst part about hold gels is the crunchy feeling they give to your curls. This alcohol-free blend is full of manuka honey and marula oil to lock in styles with a weightless effect.
You need a proactive skin-brightening solution like this to bring life to dull and uneven parts of your skin. If you're dealing with dark spots, the 15% pure vitamin C and all-natural hyaluronic acid will deliver a noticeable difference in days.
This paraben and aluminum-free body wash is made of gentle, botanical ingredients that'll leave your skin feeling clean and refreshed because of its heavenly scent of citrus.
We like to call this product an at-home spa treatment. How alluring does a self-heating body-exfoliating polish sound? Yes, please. The natural sea salt and seaweed extract will give you baby-soft skin.
When it comes to SPF, you must show your lips some love. This water-resistant balm will keep your lips hydrated and protected from the sun's rage.
Good hair starts with your scalp. Made with pyrithione zinc, this hardworking two-in-one shampoo and conditioner cures your scalp of dandruff and revitalizes any irritated spots with its cooling mint effect.
If you like your lashes to be lifted with a natural flare, this voluminous formula is for you. I've tried it, and it brings the drama.
Considering the hefty prices of prestigious dark-spot correctors, this $10 steal is a winner. Plus, it's clinically proven to lighten the look of dark spots and promote smoothness with its soy complex.
Currently Googling the closest Target near me. How about you?