Run, Don't Walk, to Get Target's Newest Beauty Launches

Updated 04/05/18

We don't know one person who walks into Target and buys just one thing—it's impossible. The food options are great, and the super-stylish clothes like Who What Wear's collection are too good not to browse through. Inevitably, of course, our eyes always gravitate to the colorful beauty aisles full of all our favorite indulgences. It's starting to feel like spring, so it's time to switch out fall nail polish colors and swap them for pastels. It's also never a bad idea to re-up your beauty arsenal with new launches that might steal your hearts. Below, find all the fresh April launches we're eyeing.

Defy & Inspire Nail Polish $7
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Get your hands (and nails) on Target's first exclusive nail line: Defy & Inspire. You won't have to worry about the rain getting in the way of your fresh paint job, either—these polishes are water-resistant, high-shine, and free of chemicals. Doesn't this seafoam green scream spring?

Love Beauty and Planet Tea Tree Oil & Vetiver Radical Refresher Shampoo $7
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Love Beauty and Planet prioritizes the earth when dreaming up its products, so you can feel good about this splurge. The packaging is made up of 100% recyclable materials. Not to mention there's good stuff inside, like this tea tree oil and vetiver shampoo. With its coconut oil base, it's free of parabens, silicones, and other harsh chemicals.

Bodycology Free & Lovely Coconut & Rose Body Butter $5
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Your skin deserves this hydrating body butter that'll spoil it with coconut oil, vitamin E, and rose. It'll seep right into your skin—without that gross greasy feeling—and keep you moisturized for hours on end.

Kristin Ess Anytime Anywhere Recovery Balm $14
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You can never go wrong with a multitasking hair balm that's good for just about anything: smoothing down strands, adding shine, and locking in moisture. Pop this gem in your bag for touch-up moments, or keep this front and center in your medicine cabinet when your hair needs a little extra something.

Bean Body Coffee Scrub Coconut $17
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Scrub your body down with this hardworking product that works to exfoliate, moisturize, and rejuvenate your skin all at the same time. Sounds like a pampering session, right? It's vegan and made with demerara sugar and Himalayan salt to deep-clean your skin, along with coconut oil for more moisture. Its star ingredient is caffeine, which works to combat stretch marks and cellulite.

Good Chemistry Eau de Parfum Wild Child $25
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The name says it all. This fragrance, with top notes of bergamot, coconut, and bamboo, is not made for the faint-hearted. This vegan, all-natural alternative gives luxurious scents a run for their money and is worth the rather pricey (as far as drugstore aisles are concerned) splurge.

Sonia Kashuk Limited Edition Lace Makeup Brush Set $20
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Sonia Kashuk is known for her exquisite products sold for half the price. It doesn't hurt to grab her newest brush set, whose many brushes will take care of your whole face. The packaging is gorgeous, but more importantly, these are nylon bristle brushes that are as soft as a baby's bottom.

Pacifica Crystal Primer Powered Up $13
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We all know the secret to a flawless face is a smooth canvas. This lightweight primer preps your face so that your foundation goes on silky-smooth and locks it into place so that it'll last all day. Plus, it's made from crystals, so you'll feel regal putting it on.

E.l.f. x Christian Siriano Tinted Lip Oil Pink $6
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Lip oils are the new lip gloss, if you didn't know. And this budget-friendly option from E.l.f. is infused with jojoba oil, apricot, and vitamin E so your lips will feel silky and never sticky. Plus, it's cloud-pink hue will leave a nice finish.

Bliss Pore Patrol Clay-to-Foam Purifying Cleanser With Willow Bark $10
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Once you try a clay cleanser, you won't turn back (speaking from experience here). The way this clay cleanser absorbs into your skin and transforms its texture to foam will rid your skin of excess dirt and buildup. Its light tingly feeling will give you spa-like vibes, and you'll know it's working.

Are you on your way to Target yet?

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