Got a Fake-Tan Problem? There's a Helpline for That

Tan Luxe tan line

When it comes to beauty products, fake tanners are one of the trickiest purchases. It’s just so darn hit or miss. One week, you’ll trick everyone into believing you’ve spent the weekend on a yacht off the coast of Saint-Tropez, and the next, those tan-streaked limbs and orange palms will give the game away—that actually, no, you’ve never been on a yacht, and that, yes, you spent the weekend in your sweats watching reality TV and eating takeout.

If you’re using a new fake tan, are in a rush, or you’re a bit drunk (I know I’m not the only one who tans when tipsy), anything and everything can go wrong. And it really doesn’t matter how much prep you do or how careful you are. Even if you exfoliate thoroughly, moisturise dry patches (heels, knees, elbows) and use Vaseline around your hairline (if you’re being super professional about it), you can still end up looking like a zebra who’s had too much sun.

Thankfully tan brand Tan-Luxe has come up with a solution: a free impartial tan line. Not that sort of tan line but an emergency helpline, launching today, so you can get instant advice if and when a fake tan fail occurs (no drama and no judgement). The line will be open during normal working hours, but you can leave a voicemail at any hour and the team will get back to you ASAP.


Now, Tan-Luxe hasn’t launched this line because its products are subpar (they’re actually brilliant and easy to use), but the team knows that a tanning mishap can happen to the best of us, even when we’re using the best products. So whether you have a habit of under-scrubbing or overdoing it, and even if you haven't used a Tan-Luxe product, you can call the tan line—0800 0129 292— and if it's a regular thing, perhaps add it to your speed dial?

Tan-Luxe The Water $33
James Read Overnight Tan Sleep Tan Face Mask $25
This Works Perfect Legs Gradual Tan $38 $35

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