This Little-Known Natural Beauty Powder Is About to Be Huge


Urban Outfitters

You know when you add a new word to your vocabulary and then suddenly start seeing it everywhere? That's basically my experience with Sun Potion, a high-end brand that specializes in carefully crafted, beautifying herbal-powder blends. I first spotted those blue glass bottles on the shelves of New York's CAP Beauty several months ago. Mere days later, I noticed the same collection in Brooklyn's eclectic general store Grand Street Bakery. Then they began appearing on my Instagram feed, and later on the virtual shelves of Urban Outfitters, whose beauty buyers have an incredibly keen eye for niche brands and products on the cusp of marketwide explosion.

It wasn't until during a brunch with CAP's founders, Kerrilynn Pamer and Cindy DiPrima, that I knew it was time to take a closer look. Both have the kind of covetable ageless glow that makes you want to know every last detail about their beauty regimen, and when they raved about the effects they've seen with Sun Potion's formulas, inside and out, that was all the confirmation I needed to finally investigate—and proof that this brand is going places fast.

Founded by real-life couple Scott Linde and Nitsa Citrine, Sun Potion uses traditional ayurvedic and Chinese herbalism to dictate its formulas. So while the brand—not to mention the overall trend of Eastern-inspired beauty and wellness—might be gaining increasing popularity, it functions on an M.O. that is centuries old: that for optimal health and balance, nature is our most powerful and readily available medicinal resource.

"Most of what we are talking about has been around for millennia," says Linde, who adds that the growing interest in these ancient remedies is less than coincidental—this fast-paced, technology-driven world we live in doesn't exactly foster the most grounded, healthy lifestyle, after all.

"The properties of all of these plants, as well as tea and meditation and other aspects of Eastern wellness, all act to bring the body into more alignment and balance," he says. "These foods help the body to be more adaptable and able to navigate life's stressors."

That all being said, there are, of course, plenty of other supplements, herbs, and buzzy beauty tonics available on the market. Ingestible beauty has never had such a moment. But why is Sun Potion garnerning such high notice? Linde says it's simple: The formulas work—really work.

"It works, and people are catching on," DiPrima and Pamer told me via email later. "People love it because the difference they feel and see in themselves after taking the herbs is tangible. And quite remarkable."

In addition to extremely high standards of quality and efficacy (which is all too often not the case in this market), Sun Potion also strikes a refreshing balance between authenticity and modern relatability. The smartly labeled powders all include the traditional names of the herbs but succinctly spell out exactly how they'll benefit you, offering suggestions on how to ingest them. For example, the herb mucuna pruriens is nicknamed the "dopamine bean," and we're informed that it can boost brain function, elevate our moods and energy, and soothe our nervous systems. Sounds like the perfect weapon for the 4 p.m. slump, no?

Which brings me to my very memorable first experience with Sun Potion, during which I put this very notion to the test. With my pick of herbs sitting on my desk on a particularly stressful day, the words "dopamine bean" were too intriguing to pass up. Also eyeing a cacao powder herbal mix called anandamide, I decided I would mix up a hot cocoa-like drink, superfood style, with a spoonful of the mucuna pruriens stirred in. An hour later, I realized that not only had my energy taken a major lift, but my focus was razor-sharp—and I was suddenly powering through my workload at a much more efficient pace than I had been before. I found myself echoing Pamer and DiPrima: Remarkable. 

The CAP Beauty founders have made a career out of finding the best of the best in natural beauty, and they stand behind Sun Potion so much that the companies are actually announcing a 2016 co-branded product called the Beauty Elixir: Based on Pamer and DiPrima's favorite concoction, it includes Sun Potion's He Shou Wu ($55) and Tocos mixed with coconut butter.

But we have a feeling that the collab will be just one aspect of a big year for Sun Potion, because well-deserved buzz is the kind that has real staying power. My cabinet shelves have been cluttered with countless herbs and tonics for years, and most of them are really good—some of them are even great. But after just a couple of weeks on Sun Potion's powders, I can't help but feel that this is what supplements are supposed to be: foolproof formulas that seriously deliver. 

Click through the gallery below to get the specifics about some of our favorite Sun Potion formulas.

Have you tried any of Sun Potion's supplements before? What are you most interested in checking out? Sound off below!