From Michelle Phan and her eponymous empire to the lauded Jaclyn Hill x Becca collaboration, YouTube vloggers have a history of maturing into full-fledged beauty royalty. Their community has grown so much that they even have their own annual convention, Beautycon, where viewers can meet their favorite vloggers IRL and learn about what’s new and awesome in their world.
It’s no wonder vloggers have become such a force in the beauty industry: Not only is YouTube the perfect platform for watching addictive makeup transformations, but it’s also a place to turn to before conquering your local beauty supply store—the drugstore in particular. We’ve all been there, right? You peruse the aisle for what feels like hours, looking for a budget-friendly foundation or brow pencil, just to take it home and immediately feel disappointed. If only you could swatch! Why, drugstores, why?!
To avoid any beauty misses this summer, we’ve rounded up top-notch drugstore makeup products using suggestions from some of YouTube’s best. Read on for your new (affordable) makeup routine!
Do you have a beauty vlogger obsession? Snag a ticket to this year’s BeautyCon L.A. for the chance to meet some of your favorites!