The streets of Austin, Texas, are typically pretty mellow. Sure, the city is currently undergoing a prodigious hipster boom (think craft beer bars, vegan food trucks, and high-rises populated by Silicon Valley expats)—but on a normal day, you can easily traverse a downtown block without physically running into anyone.
But during South by Southwest, everything changes. During this 10-day film, music, and tech fest, those otherwise laid-back blocks transform into a bustling playground for 20- and 30-somethings all hoping to be the next hot indie filmmaker, indie band, or indie street beauty star.
The overall look at SXSW is minimalistic and utilitarian—not only is Austin a casual place, but it's also humid and hot, the kind of weather that threatens to melt off heavy makeup and flatten carefully curled hair. Comfort and simplicity are key.
We dove into the belly of the beast this past weekend in search of festival-goers who could push past the elements to bring their own trendsetting panache to downtown Austin. We encountered an eclectic group of ladies—from directors premiering their shorts at the fest to aspiring photographers and hair stylists—all of whom were eager to share their must-have products and hairstyles for surviving SXSW.
To see our favorite street beauty looks from SXSW, keep scrolling!
"I would say I'm very classic. I'm a little bit of whimsy with a little bit of retro sprinkled in there."
"I use Glossier Boy Bow, a little mascara, and a little bit of lip." It's difficult to tell in the picture, but Betty had an amazing spray of glitter on either side of her cheekbones that reached up into her temples.
"My go-to beauty look for SXSW is lipstick and glitter. It doesn't matter what day it is; I'm always wearing glitter on my face."
"My beauty look is pretty simple. I just wake up and do whatever I feel is right, nothing too extreme. Right now I'm using the new L'Oréal True Match Lumi Healthy Luminous Makeup ($13). I have really dry skin, and it just makes everything look nice."
"People always ask me if I do my braid myself or if someone else has to do this to my hair every morning. But I do it myself!"
"I'm wearing Colourpop Ultra Matte Lips in the shade Donut ($6). Other SXSW essentials? Definitely sunscreen, mascara, and blotting sheets."
Shop the products these girls love!
Slides 3 through 7 were published at an earlier date after visiting SXSW 2016.
Want more street beauty? Check out five incredible skin secrets, straight from the streets of Korea.