Here in L.A. brunch is not only a meal, it’s a culture. If you wake up casually on a Sunday morning and decide you want to go out for pancakes, you’re out of luck. Brunch restaurants in this city book up days, if not weeks, in advance, crammed with sun-kissed Angelenos jonesing for bottomless mimosas and celebrity sightings.
West Hollywood is the epicenter of brunch in L.A. Melrose Avenue alone is sprinkled with dozens of bustling brunch locales like Gracias Madre (for your vegan taco fix) and Urth Caffé (for fresh smoothies and paninis). Diners make a whole event out of brunch here. Knowing that they might run into their crush from yoga class and that they’ll definitely end up in an Instagram or two, L.A. girls show up with hair and makeup that look at once effortlessly undone and stunning.
We wanted to show you L.A.’s best brunch beauty in action, so we packed up our camera and headed to Melrose. There we met students, career women, and vacationers who were happy to tell us how they achieved their chic makeup and hair looks. (Alert: Mile-long lashes and easy braids are two major brunch beauty trends.)
Keep scrolling to see how L.A. girls do their hair and makeup for brunch!
“I love makeup. The mascara I’m wearing is Tarte’s Lights, Camera, Lashes ($21); it’s probably my favorite. I’m wearing the Urban Decay Naked palette ($54) on my eyes. I actually use drugstore foundation, but I wear BB cream because I don’t like how foundation feels on my skin, and then I use the Kat Von D’s contour kit ($46).
“I love Jaclyn Hill on YouTube—I love her. I actually just bought her face palette, and it’s really good.”
Name: Mairead and Kierstein
Age: 21 and 20
“For our hair, we just started taking the SugarBear hair vitamins ($30) and then we sit outside in the sun with lemon juice on our heads to get our hair to be so blonde.” — Kierstein
“I’m horrible at doing my hair, so I just try to go with the easiest way. I twist the sides, pin both sides, and then I twist the rest of my hair altogether, put it in a bun, and pin it all. It’s super easy and it takes like two minutes.”
“I don’t like using heat or anything on my hair. I’ve been washing it lately with the light pink Kérastase ($40) and then just air-drying it.
“I love Gigi Hadid. I love classy beauty, but a little bit edgy.”
Occupation: Behavior specialist
“I was just going for a carefree look today since we’re traveling all summer. What saves me is my Stridex ($9) [acne treatment] in the red container.”
Occupation: School psychologist
“I don’t like to wear a lot of makeup. I like when it’s really natural. I like Kate Moss’s look, how she always [has] that European grungy look.
“Right now I’m wearing MAC mascara, the Make Up For Ever lip pencil ($19), Kat Von D liquid lipstick ($20), and Anastasia Beverly Hills for my brows. For my hair, I just put it up today because it was so messy.”
Shop these girls’ favorite products below!
This high-impact mascara gives L.A. girls those coveted light-year-long lashes.
Packed with biotin, folic acid, and vitamin D, these candy-like vitamin chews are the Angelenos’ hair growth supplement of choice.
This luxurious shampoo was formulated specifically to volumize long, fine hair.
Pop these salicylic acid pads in your tote bag for convenient on-the-go acne care.
Both versatile and all-natural, Castor oil is the answer to myriad skin and hair concerns, from hydration to hair growth.
Layer this long-wear lipstick over a matching liner for color that will last through even the booziest brunch.
Want more street beauty? Don’t miss seven vacation beauty secrets straight from Venice Beach!