This Genius App Is Like Uber for Massages


Urban Outfitters

I saw a meme recently pointing out that 10 years ago, we were all told never to get in strangers' cars or meet people from the internet; but in 2016, we literally summon strangers from the internet to get in their cars. It's certainly a bizarre, technological society we've become, but I have to admit, I don't hate it. If a product or service can be ordered on the web, I am thrilled to do so: rides to the airport, television shows, açai bowls. And I love that the beauty community has jumped on board, offering everything from at-home makeup services to blowouts. Maybe this is naive, but I trust the beauty strangers of the internet. Especially when their existence means I never have to leave my house.

So you can imagine how tickled I was when news of an on-demand massage app slid into my inbox. If there's anything I love as much as ordering things online, it's massages. I treat myself to one every month or so and delight in trying new spas and services. (Read all about when happened when I tried the most expensive massage in L.A.)

The Soothe app combines my love of luxury with my quest for convenience. Here's how it works: You download the app for free, and choose which type of massage you want: Swedishdeep tissue, sports, or prenatal, any of which you can book as a couples' massage. Then you select the time and location (Soothe is available in 45 different cities around the U.S.). You can book a massage well in advance or have someone show up in as little as an hour. Then, just like Uber, the app matches you with one of Soothe's 7000 certified massage therapists, and they turn up wherever you are: your home, hotel room, office, anywhere. 

To some, this service may sound a little suspect. How smart can summoning an unfamiliar masseuse to your house really be? As it turns out, very. Keep scrolling to read my honest review of the Soothe massage app!