Bronze body shimmer isn't exactly a new concept—brands like Nuxe, Nars, and Prtty Peaushun have laid an impressive groundwork for liquid products that warm, define, and hydrate the skin, especially timely for warmer months when the skin on our limbs come out of hibernation and into plain view. But leave it to Rihanna, everyone's new favorite beauty blogger, to make liquid golden body shimmer an absolute requirement whether you thought you needed it or not.
In a recent Instagram story, the singer and beauty product marketing genius artfully dripped a gilded cream onto her shoulder, buffing it out across her arm with a purple-tinged kabuki brush that gave off a glow so real that over two million people double-tapped to show their approval. And just as basically everything RiRi does elicits a trend, the internet soon declared itself in dire need of ethereal, shimmering skin.
The story perhaps came at the perfect time for brand Sol de Janeiro, of Bum Bum Cream fame, which launched a limited-edition Ipanema Sunset Glow Oil yesterday morning for pre-sale that promptly sold out in a mere eight hours. It's advertised as a skin-softening dry oil with a champagne shimmer for "romantic, sunset radiance" that's totally transfer-resistant, so no leaving behind a breadcrumb trail everywhere you go.
And if you're wondering if it smells like the brand's signature intoxicating pistachio and salted caramel, it's actually infused with a new "Cheirosa '77" fragrance with notes of pomelo, wild fig, and Brazilian gardenia. If you're disappointed it won't have the same Bum Bum Cream waft, know that the brand is also launching a bronze oil, Copacabana Bronze, that leaves behind a temporary wash of color and—you guessed it—has the same delicious aroma we can't get enough of.
Opening Image: Courtesy of Sol de Janeiro.