This NYC Pop-Up Is Every K-Beauty Lover's Dream

It’s strange to think that only a few years ago, the rest of the world was uninformed about all things Korean beauty—especially since nowadays it’s the fulcrum of the skincare and makeup world, thanks to its unique concepts, product innovations, and technology. (Anyone remember the revolution that ensued after the world learned about cushion compacts?) Since then, K-beauty has made its mark at giant American beauty retailers like Nordstrom, Sephora, and even Target. The online marketplace is just as vast and varied with sites like Peach and Lily, Glow Recipe, and Soko Glam bringing the best curation of K-beauty products to American virtual shopping carts.

Soko Glam is the latest of the three to make the news. Starting next week, the brand is hosting a pop-up shop in New York. If you’re an East Coaster, make a note in your planner because you can get personal skincare consultations with the brand’s founder and licensed esthetician Charlotte Cho, along with access to the best and most current K-beauty products and more.

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