It’s strange to think that only a few years ago, the rest of the world was uninformed about all things Korean beauty—especially since nowadays it’s the fulcrum of the skincare and makeup world, thanks to its unique concepts, product innovations, and technology. (Anyone remember the revolution that ensued after the world learned about cushion compacts?) Since then, K-beauty has made its mark at giant American beauty retailers like Nordstrom, Sephora, and even Target. The online marketplace is just as vast and varied with sites like Peach and Lily, Glow Recipe, and Soko Glam bringing the best curation of K-beauty products to American virtual shopping carts.
Soko Glam is the latest of the three to make the news. Starting next week, the brand is hosting a pop-up shop in New York. If you’re an East Coaster, make a note in your planner because you can get personal skincare consultations with the brand’s founder and licensed esthetician Charlotte Cho, along with access to the best and most current K-beauty products and more.
The event itself is inspired by the 2018 Winter Olympics, which are set to take place in Seoul, South Korea. As such, Charlotte Cho will be on-site to share her current favorite products, which she’s dubbing the “winner’s circle.” These will be intense and effective hydrating, moisturizing, and soothing products. That’s certainly apt, seeing as New Yorkers recently suffered through the so-called Bomb Cyclone of freezing temperatures and swirling snow, so anything hydrating, moisturizing, and soothing is sure to be welcome.
Expect to see the pop-up shop in Soho (201 Mulberry Street, New York, NY 10012) on February 10 and 11. For the specific hours of operation, refer to the pop-up’s Facebook page, which provides all the info along with pertinent updates and reminders.
Cho will also be available for personalized skincare consultations and recommendations. Like we said before, she’s a licensed esthetician and skincare and K-beauty expert, so she knows basically everything there is to know about dry winter skin, sensitivity, acne, or any other complexion concern. You will also have access to limited-edition merchandise, free Korean food and drinks, and even K-pop performances. In other words, it’s a celebration of Korean beauty and culture. Rest assured it will be well worth a trip to Soho—at least we think so.
Opening Image: @sokoglam