Sandwiched in between the door-busting madness of Black Friday and the Internet-crashing chaos of Cyber Monday is Small Business Saturday, which is actually our unsung hero of the holiday shopping weekend extravaganza. Why? Because while we love scoring incredible deals on well-known and well-loved brands, finding and supporting small up-and-comers is what really gets us excited. It's basically a whole day designated to the thrill of the find, a time when you can earn bragging rights about this killer product you found that no one else knows about yet.
But we'll make an exception for you, dear Byrdie readers, and let you in this year's picks: Below, you'll find a solid mix of indie products we know and love and some new-to-us brands that have seriously caught our eye. We dare you to make it to the end of this list without adding at least one thing to your virtual shopping cart.
It's hard not to adopt a potato chip mentality with these adorable tinted balms: You can't just have one. (But that's A-OK.)
In search of a great hostess gift? Stock up on these beautifully minimalist handcrafted soaps from Midnight Collective.
Trust us: The grapefruit scent of this sea-salt body scrub is an instant mood-booster. (And the little envelopes would fit perfectly in a stocking, just sayin'.)
Formulated in Brooklyn by a husband-and-wife duo, D.S. & Durga's scents are unlike anything you've ever experienced: interesting, intoxicating, and ever-so-slightly polarizing. Those who love fresh, clean scents will love the aromatic feel of Coriander.
Infused with calming clary sage and California poppy, which is purported to stave off nightmares, this naturally formulated mist is the perfect nightstand accessory to inspire a good night's sleep. Check out more of Rachel Budde's cult-loved "plant magic" herbal formulas in her Etsy shop or in a growing number of high-end beauty boutiques across the country.
Give the gift of well-nourished scruff with this plant-based serum from Herbivore Botanicals.
You'll come for the chic, toteable packaging and stay for the creamy, gorgeously pigmented formulas. But then again, we wouldn't expect anything less from a trio of makeup artist sisters.
Hairstylist-turned-entrepreneur Stefani Padilla takes a medicinal approach to hair, infusing all of her stellar formulas with ceremonial plants (including ayahuasca) and other botanicals. But the hook is her signature scent: sweet, woody palo santo.
Handcrafted in Brooklyn, all of MCMC's fragrances evoke beautifully interpreted stories—but during this time of year, we reach for Hunter, which has all the earthy, smoky coziness of a flannel shirt.
Beauty editors and influencers cannot stop talking about this serum—and when they do, it's with hyperbolic phrases like "reverse the clock," "the face oil to end all face oils" and "an Instagram filter in a bottle." Convinced yet? Us, too.
What's your favorite item on our list? Did we miss any of your favorite indie brands? Sound off below!