Skinimalism: The Trend Pinterest Predicts Will Take Over 2021



Pinterest just released their annual Pinterest Predicts report for 2021 and a new skincare term is topping the list: Skinimalism. A focus on skin for the coming year comes as no surprise, as we've been nursing maskne for months and trying to feel good while doing as little as possible to our faces. This type of skincare-related minimalism is all about simplifying your routine, embracing your skin's natural texture, and finding easy products for a good glow. In fact, Skinimalism is building off the slow beauty movement we've seen happening since the start of the pandemic.

As the head of content and editorial partnerships at Pinterest, Aya Kanai was particularly fascinated with ones search term that spiked on this year's Pinterest Predicts report. "Face yoga is an [easy] way to make your skincare practice feel new and different," she notes. “Adding a ritual to your daily life [makes a difference]—normally your commute would help you unwind, or having drinks with friends, now we have face yoga.”

Ahead, find more 2021 beauty trends, as demonstrated by the most searched terms on Pinterest.

  • Face Yoga (+4x): Not only is face yoga easy and effective, but it’s also free. Before you splurge on new skincare products and devices, try out a few poses in the mirror to improve circulation, break up facial tension, and increase glow. 
  • Natural, Everyday Makeup (+18x): We all know the look—light washes of color, subtle glow, skin that looks like skin. It's the essence of skinimalism. And that's not to say you're supposed to look like a 20-year-old model with plump skin and zero breakouts, lines, or discoloration. It's more about skin health, sheer textures, luminous finishes, and comfortable formulas.
  • How to Get Naturally Glowing Skin (+4x): The aforementioned face yoga is just one way to get that natural glow. Combine that with a few of our editor-favorite products and you're on your way to radiant, dewy, glowing skin.
  • Homemade Skincare (+110x): DIY beauty has had a massive resurgence this year, for obvious reasons. We've all been home—trying to either pass the time, save money, or keep from leaving the house. Or all three. Luckily, we've created many, many guides for all your DIY needs. Try recipes for aloe vera and oatmeal face masks, tinted moisturizer, bubble bath, tricks for healing dry, cracked skin, and more.

Related Stories