What's the last skincare concern you googled? We Byrdie editors have been known to look up all kinds of skincare questions and maladies, from how to get rid of under-eye circles to how to chemically exfoliate your entire body. (You can read more about our myriad Google searches here.)
Everyone is affected by skincare concerns, and Google is often the first place we turn to find out more, so search statistics can actually tell us a lot about the skin conditions that affect people most. According to some fascinating new statistics from Skinfo.com, the most-searched skin conditions vary enormously depending on which state you live in.
Skinfo was interested to find out which skin conditions affect Americans around the country the most, so they compiled data behind the top-searched conditions in every state, as compared to the national search volume, in Google. Then, they used their findings to create the map below. As it turns out, the results are quite telling. Want to find out the most-Googled skin condition in your state? Just keep scrolling!
According to Skinfo's findings, acne is the top skin concern nationwide. This makes sense since acne affects such a wide variety of ethnicities and age groups. State by state, the most common searches had a lot to do with the age and ethnicity of the people that live there, as well as the environment in each location.
For example, "aging skin" was the top concern in Florida and Arizona, two states that have large populations of retirees.
In Northern states, like Maine, Massachusetts, New Hampshire, Minnesota, and Montana, "rosacea" was the top-Googled condition. This makes sense, as this condition is most common in people of Scandinavian or Irish ancestry, many of whom reside in these states. (If this is your most-searched skin issue, we recommend switching to a gentle cleanser, like Cerave Hydrating Cleanser, $13, and trying one of these color-correcting skincare products.)
"Age spots" was the most-searched concern in Alaska and Idaho, states known for their active, outdoorsy lifestyles (which, of course, involve ample sun exposure). By contrast, "dark circles" was the most-searched condition in Nevada and New Jersey. "These two states, home to gambling hot spots Las Vegas and Atlantic City, see a large number of Google searches for dark circles under the eyes, which can be caused by a lack of sleep," Skinfo says. (Take it from Byrdie's resident New Jerseyan, news editor Victoria—Stacked Skincare Collagen Boosting Micro-Roller, $30, is the ultimate cure for dark circles.)
"Oily skin" was the top search in hot states like Texas, Alabama, and California, while "enlarged pores" was the top term in humid locations like Hawaii and Louisiana. "Dry skin" was most-searched in states that experience harsh winters, like Connecticut, Iowa, Nebraska, and Wyoming.
What's the most-searched condition in your state? Does it relate to you? Tell us in the comments below!