As soon as we caught wind that Gigi Hadid was releasing a makeup collaboration with Maybelline (that was a year in the making), we had our eyes peeled for every possible product shot and hint as to what the covetable collection would look like. Slowly but surely Hadid, who's been a face of Maybelline since 2015, teased photos of her sleek new collection of products.
The first to come to light was the Jetsetter Palette, a striking all-in-one compact filled with bronzer, blush, highlighter, concealer, lip gloss, eye shadow, liner, and a mini mascara in rosy hues that capture the model's signature California glow.
The rest of her line, released at midnight on Ulta on October 22, is organized in two beauty looks that Hadid has come to embody as a bicoastal It girl: East Coast glam and West Coast glow.
Head below to shop every product in the Gigi Hadid x Maybelline makeup collaboration.
MaybellineGigi Hadid East Coast Glam Liquid Strobe$12