This Jade Roller Sold Out at Nordstrom 3 Times in Only 2 Months

Lately, facial massage rollers have been trending. So much so that buzzy indie brand Herbivore even released a rose quartz roller of its own. (You know it's trendy if Herbivore is doing it.) These rollers are used to reduce puffiness through lymphatic drainage as well as to increase blood circulation to the skin. We love to roll them over the contours of our faces, either alone or with a face oil, to get a plumper, dewier, and more awakened complexion.

Herbivore's Millennial Pink roller is covetable, but the traditional material used to make facial rollers is jade. The earthy green gemstone is thought to boost your mind and body's protective powers as well as calm and soothe the skin. It's a gemstone that can absorb your body's negative energy.

Apparently, it works, at least based on the sales of one jade roller in particular. It's from the under-the-radar beauty brand called Shiffa, and it's sold out three times (count 'em, three) since it was launched back in December.