Sheena Yaitanes of Kosås Shares Her Routine

Beauty diaries

Welcome to Beauty Diaries, an exciting new series in which our favorite beauty bosses share their weekly beauty and wellness rituals for an intimate look into their lives. First up, L.A.-based Sheena Yaitanes, the founder of Kosås Cosmetics, mother, chemist, artist, entrepreneur, wife, and self-proclaimed beauty devotee. Keep reading for a glimpse into her week and beauty aesthetic—by hour, by day. Enjoy!

Day One

beauty diaries sheena yaitanes day 1

7:30 a.m. I wake up, grab my phone, and go downstairs to start my day. I make a tall glass of warm water with lemon juice and add a nice pinch of Himalayan sea salt. The salt helps your cells absorb the water better. The elixir helps wake me up and sets the tone for the day. I prepare it methodically every morning in the exact same way. It gives me something to grab onto because each and every day varies so much.

8 a.m. I put my hair up, and I hop in the shower. My first meeting is at 9 a.m. this morning, so I have to be quick. I wash my face with a Susanne Kaufmann cleanser, and I take a minute to really massage it into my complexion—staying mindful in that moment.

8:37 a.m. I fill up my big Hydro Flask ($39) with water. I keep it by my side all day, and it almost feels like an appendage now. I need to drink water continually throughout the day in order to stay energized and keep my mood positive. I head to the office for a full day of work.

Day Two

beauty diaries sheena yaitanes day 2

8 a.m. I get in the shower, but this time I need to wash my hair. I wash with Briogeo Be Gentle Be Kind Matcha + Apple Replenishing Superfood Shampoo ($28) that looks like a bottle of green juice, and I condition with R + Co Gemstone Conditioner ($15). I love their packaging, and this bottle has gorgeous jewels on the label. After my shower, I brush my hair out using a Wet Brush ($14). I'm really excited because I had a keratin treatment a few weeks ago, so I don't need to do anything else to my hair in the mornings. Thanks to the treatment, it will air-dry perfectly. Normally, I would have to blow it out with a round brush before styling it with a curling iron or flat iron. I feel free.

8:55 a.m. I arrive in the office five minutes before I have a meeting with an editor. She's coming by so I can show her our latest product launch. I didn't put my makeup on at home, so I quickly use the testers in the office and throw on the new Kosås Tinted Face Oil in Tone 06 ($42), pat the Color & Light: Creme in Tropic Equinox ($34) onto my cheeks, and go for a bold lip with our Weightless Lip Color Lipstick in Thrillest ($28).

8:59 a.m. I'm done with my makeup.

10:30 p.m. After a long day, I finally get in bed and turn on the TV. I don't even bother looking for something to watch, I just go straight to Friends. It makes me happy. I've brought my bottle of Bioderma Sensibio H2O Micellar Water ($15) and Juice Beauty's Hydrating Mist ($25) into bed with me. I take my makeup off while watching TV, and then I use the mist to remove the residue of the micellar water. I love the feeling of clean skin.

Day Three

beauty diaries sheena yaitanes day 3

12:30 p.m. We're in the middle of a full-day design workshop. We're working on finding the best ways to help someone shop for makeup online. Our office is small, and there are a lot of bodies in here today. Plus, it's the hottest part of summer, so it's hard to stay focused. I diffuse peppermint oil and eat a vegan lunch to try to stay awake. And I drink water constantly.

6 p.m. I work out at the gym twice a week. I used to only practice yoga a couple of times a week, but sometime last year, I began to feel like I needed to start training for something, which inspired a more intense workout routine. I do a lot of jumping, weightlifting, and interval training. It's really challenging, and sometimes I feel like just sitting down, but I remind myself that I've committed. It's working, and I feel stronger than ever.

Day Four

beauty diaries sheena yaitanes day 4

8 a.m. I know I'm going to be in a warm room with all the people again today, so I decide to give myself a little kick-start with some dry brushing. I start at my feet and use short strokes with the brush. I spend a little extra time on my thighs because I've heard dry brushing helps get rid of cellulite. Then, I get in the shower and wash my hair. My keratin treatment is still going strong.

7 p.m. I meet my friend at a Korean spa near my house. It's one of my favorite places since it's less like a traditional spa and more like a bathhouse. We soak in the hot tub, get some steam, and then get a scrub. The scrub involves lying on a vinyl-wrapped bed while a technician uses loofah-like mitts to scrub your body until the dead skin starts coming off in chunks. It's a very naked treatment, and it leaves your skin feeling cleaner than ever before.

10:30 p.m. I get in bed and turn Friends on, but this time I don't have to take my makeup off since I'm already spotless from the spa. I take advantage of my freshly exfoliated skin and use a prescription-strength retinol. It's really strong, and if I use it too often, it irritates my skin and I actually get little breakouts, which is the opposite of what it's supposed to do. But if I use it just once a week, it makes my skin really smooth and plump. I rub some vetiver oil on the insides of my wrists and drift off.

Day Five

beauty diaries sheena yaitanes day 5

9 a.m. It's the weekend, so I take extra long getting out of bed. I still have my tall glass of lemon water, but I also have a single cup of coffee. I take my sweet ass time and enjoy every sip.

10:30 a.m. I don't have to go anywhere today, so I decide to give myself a facial. I use Juice Beauty's Stem Cellular Exfoliating Peel Spray ($52). It removes all the flaky skin left over from last night's retinol treatment. Then, I get in front of a very strong magnifying mirror, and I do some extractions. With the help of the magnifying mirror, I barely have to apply pressure. I never use my bare finger. I either use an extraction tool I purchased from Amazon, or I'll wrap tissues around my two fingers. I only go after pores that are obviously ready to be purged so I don't hurt or damage my skin. If I've done it right, I shouldn't even look red when I'm done. I rub some pure rose-hip oil into my skin afterward. Rose hip is astringent and really great for breakout-prone skin.

11:30 a.m. I watch I Love Lucy for like four hours.

5 p.m. I'm so excited that I don't have to leave my house that I do something very indulgent. I take a bath. I add almost half a bag of Epsom salts to the running water plus a couple drops of eucalyptus oil. It's a lot of salt, but that's how much you need. I get in and soak for about 20 minutes, and it's so good.

Day Six

beauty diaries sheena yaitanes day 6

9 a.m. It's still the weekend, so I don't have to rush, but it's not like yesterday. We are shooting a video today for Kosås which will be used to train sales staff on the new Tinted Face Oil. I have to talk the whole time, which is kind of hard and nerve-racking for me. I don't love being in front of the camera, but whatever, I'm not complaining. To help me relax, I spend a little extra time massaging my face with a Susanne Kaufmann moisturizer. The massage wakes up my muscles and makes everything look extra plump. I have a skinny face, so I'm always trying to do things to make it look plumper.

12 p.m. Today, I do my makeup on camera so I can demonstrate how the Tinted Face Oil works. The whole thing is over pretty quickly, and to be honest, I'm relieved.

Day Seven

beauty diaries sheena yaitanes day 7

8 a.m. I love Mondays. I really do. I feel a little aimless on weekends, and I like being guided by the demands of a workday.

9:15 a.m. I have a meeting off-site today with a potential retail partner, so I take a curling wand to my hair, and I carefully wrap a few of the pieces closest to my face. It looks pretty good, and I wonder why I don't style it this way more often.

9:45 a.m. I put my makeup on at the office again—first the Tinted Face Oil and then a powder blush for a bit more polish. I use the Kosås Color & Light: Powder in Contrachroma ($34) along my cheekbones and dust a little Papaya 1972 ($34) on the apples. I decide to use a tinted lip balm that I'm formulating but haven't released yet, because I want to talk about what's coming up in the meeting.

10:30 a.m. The buyer beats me to it and asks me what I'm wearing on my lips. Mission accomplished.

6 p.m. I'm back at the gym, and it's getting hard. I remember something I said in the office earlier when someone was complaining about a project that was going to be time-consuming. "Just do it, and it'll be done." I realize Nike came up with that, and I just think, Damn, that's really good advice. So I repeat it to myself through five sets of jump squats, and then it's finally over. As always, I'm glad I committed.

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