Hair Transformation: Watch This Blogger Go Icy Platinum Blonde

Updated 02/17/18

Seyi Famuyiwa is the creative force behind the buzzy lifestyle, fashion, and beauty blog The Daily Seyi and its accompanying Instagram account. Aside from the on-trend style posts she's known for, you can expect to see personal essays on a multitude of topics, ranging from career advice to wellness habits and more. In other words, she's a hyphenate influencer who creates a diverse and engaging set of content across various Internet platforms. How's that for a job description?

We recently followed along as Famuyiwa took the ultimate hair color leap. She transformed her natural black hair—which has never been dyed before, mind you—into a silvery platinum blonde shade. Along the way, we gleaned some genius blonde maintenance tips from her expert colorist at Chris McMillan Salon, Justin Anderson. (Celebs like Kristin Cavallari and Margot Robbie also trust him to color their hair.) To see her look both before and after she crossed the entire hair color spectrum in one leap, watch the full video above.

Spoiler alert: The end result is perfectly edgy. Together, Famuyiwa and Anderson just might inspire you to follow suit with your own head of hair.

Cool Blonde Shampoo 8.5 oz
DPHue Cool Blonde Shampoo $24

Maintain your new silvery blonde 'do by using the right haircare products. For cleansing, we like this violet shampoo from DPHue, which cancels out any warm and brassy tones that might crop up over time. For more product recommendations, see what an expert hairstylist suggests for all her platinum-haired clients.

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