Your Epic Guide to September’s BEST Beauty Launches

Updated 09/23/16

September is a major month in the fashion and beauty world, mainly because it hosts a little thing called fall fashion week—aka the time when next year’s trends are debuted, pinpointed, and, in recent years, Instagrammed to no end. The same goes for beauty products—September is gearing up to be a big month for beauty brands, with exciting new products launching on the daily (we’ve got our eye on you, Charlotte Tilbury Matte Revolution Lipsticks). Ahead, we’ve gathered 30 freakout-worthy new products to look forward to in September. Warning: May cause a strong urge to empty your wallet.

Keep scrolling for September’s most exciting beauty launches!

Perricone No Eyeshadow Eyeshadow $35
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Perricone No Eyeshadow Eyeshadow ($35)

Fans of Perricone’s no-makeup makeup line will love this newest launch, a smooth-as-silk liquid shadow that glides evenly in a universally-flattering, natural shade. Plus, it touts a number of firming and tightening powers, too.

Love + Sage NYC Lip Balm $12
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Love + Sage NYC Lip Balm ($12)

Made with rose essential oils, these natural lip balms from Brooklyn-based brand Love + Sage are handcrafted to soothe dry, cracked lips. Sunday Morning is a sheer shade, while Beach Rose leaves just the barest hint of rosy color behind. Both passed our swipe test with flying colors, and left our lips feeling super-hydrated for hours.

Dior Addict Lipstick Collection 2015 $35
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Dior Addict Lipstick Collection 2015 ($35)

Other than choosing J.Law to front the campaign, Dior’s newly-formulated Addict Lipstick wins a spot in our hearts for its gel-like feel, subtle shine, and subtle plumping effect.

Guishem Nail Lacquer $14
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Guishem Nail Lacquer ($14 - $15)

Guatemalen womenswear brand Guishem just launched a collection of 15 premium nail polishes in fashion-forward shades, inspired by it past and present collections. Chic colors aside, the super-sleek bottle design makes them a welcome addition to any vanity.

True Nature Botanicals Shampoo and Conditioner $32
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True Nature Botanicals Shampoo ($30) and Conditioner ($32)

Made with green tea oil and aloe leaf juice powder, this dynamic shampoo conditioner duo will make you forget all your preconceived notions about natural hair products. The chic packaging is the opposite of granola, while nourishing ingredients like shea butter and meadowfoam seed oil help lock in moisture while gently cleansing.

 

Fresh Sugar Nourishing Lip Balm Advanced Therapy $30
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Fresh Sugar Nourishing Lip Balm Advanced Therapy ($30)

Fresh fans, rejoice! The latest launch from the brand is a new take on the beloved Lip Treatments($23), featuring a super-hydrating blend of jojoba oil, castor oil, and more in a cute tin. The signature Fresh Sugar scent is there too, albeit with a minty twist. We love!

Sonia Kashuk Ombré Obsessed Brush Set ($ $28
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Sonia Kashuk Ombré Obsessed Brush Set ($28)

Proof that brushes can be as beautiful as the makeup they apply: this stunning brush set from Sonia Kashuk, which features the most stunning red ombré design.

StriVectin Advanced Retinol Pore Refiner $99
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A pore-minimizing lotion that uses retinol to promote cell turnover and kick wrinkles to the curb? It exists, and you’ll find it in StiVectin’s latest launch.

Redken Diamond Oil Glow Dry $32
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Redken Diamond Oil Glow Dry ($32)

Blowout fiends, you’re going to love Redken’s newest product lunch. The revolutionary heat-responsive oil makes strands super-sleek and shiny—just apply on damp strands, and blow-dry as usual. 

Benefit Air Patrol $29
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Benefit Air Patrol ($29)

You probably didn’t think you needed a BB cream for your eyelids, but Benefit just proved you wrong. The new Air Patrol eyelid primer protects the delicate skin on your eyelids from pollution, sun, and smoke with SPF 20, color-corrects redness and discoloration, and helps extend the wear of your eye shadow. Plus, the squishy CushionCalm tip makes it fun to apply.

Ling Skincare SparkLING Makeover Mask $80
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Ling Skincare SparkLING Makeover Mask ($80)

Bubbles on your face—don’t knock it until you’ve tried it. Editor's love esthetician Ling Chan, who launched these new masks that super-charge tired skin with CO2 technology and help increase oxygen levels for a brighter, firmer complexion.

Bumble and bumble The Full Potential Regimen $35
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Bumble and bumble The Full Potential Regimen ($35)

Three mini-sized hair products, one great solution for brittle, broken strands. Infused with the brand’s Preserve Blend, this fresh, citrus-scented set repairs weak strands and invigorates your scalp, leaving you with stronger, shinier hair.

R+Co Badlands Dry Shampoo Paste $28
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R+Co Badlands Dry Shampoo Paste ($28)

This is the hair product everyone’s been buzzing about—and for good reason. One part dry shampoo, one part styling paste, the oil-absorbing formula is made with volcanic ash (to cleanse and balance the scalp) and coconut oil (to add texture), leaving you with fresh, matte, model-off-duty strands.

DevaCurl No-Poo Decadence Zero Lather Cleanser $20
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This super-gentle, sulfate-free formula is a game-changer for anyone with wavy, curly, and super curly hair. Made with quinoa protein and a revitalizing ingredient called chufa milk, the formula penetrates into the hair cuticle and nourishes like none other. Also, did we mention is smells like heaven?

Pixi by Petra MatteLustre Lipstick $12
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Pixi by Petra MatteLustre Lipstick($12)

Made with plumping peptides, hyaluronic acid, and vitamins c and e, Pixi’s new batch of semi-matte lipsticks leave just the slightest sheen behind while delivering rich pigments that are the opposite of cake-y.

Simple Skincare Micellar Water Makeup Remover Wipes $6
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Simple Skincare Micellar Water Makeup Remover Wipes ($6)

It’s no secret we’re obsessed with Simple Skincare’s Micellar Water ($8). Thus, we subsequently rejoiced when we found out they were launching a makeup wipe version of the cult-favorite formula. We’ll be keeping this by our bedside for lazy nights. 

Becca Cosmetics Backlight Priming Filter $38
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Becca Cosmetics Backlight Priming Filter ($38)

We’ve never been big on primers—until we tried Becca’s version, that is. The pearlescent formula works as an Instagram filter for your face, blurring fine lines and discoloration and leaving your skin looking radiant. The best part? Oily-skinned girls can use it, too—we layered it under our foundation and loved that it never left us looking greasy, even at the end of the day.

It Cosmetics It’s Your Brush Love $20
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It Cosmetics It’s Your Brush Love ($20)

Suck at cleaning your brushes? Us too. That’s why you’ll love It Cosmetics’ newest brush cleaner, which is formulated without harsh chemicals and makes cleaning your brushes so easy—just spritz, then wipe any excess product off on a paper towel. Trust us, this stuff works.

Dermalogica HydrabBlur Primer $46
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Dermalogica HydraBlur Primer ($46)

Launching September 11th, this skincare-makeup product hybrid uses a unique, microencapsulated color technology to release a tint of color and pore-minimizing blurring effect. Meanwhile, ingredients like sodium hyaluronate and Abyssinian seed oil boost your skin’s hydration levels. Win-win.

Kismet Succulent Collection Lipsticks $22
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Indie brand Kismet’s creamy liquid lipsticks rank high on our list of beauty must-haves this month for two main reasons: 1.) the high-pigment colors last forever without drying out our lips and 2.) the formula smells like vanilla cotton candy.

Lancôme Hydra Zen Anti-Stress Moisturizing Collection $49
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Lancôme Hydra Zen Anti-Stress Moisturizing Collection ($49 - $59)

Say it with us: ommm. Lancôme’s newest skincare collection is designed to help your skin snap out of its tired state and find its zen with a big dose of moisture. Use the Hydra Zen Anti-Stress Moisturizing Overnight Serum-in-Mask ($59) after a particularly tiring day, and wake up with brighter, more luminous skin.

John Frieda Luxurious 7 Day Volume In-Shower Treatment $10
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Make fine, limp hair a distant memory with John Fried’as newest in-shower treatment. The formula plumps up your hair shaft as you work it through your strands and promises to leave it visibly fuller after just one use.

Kat Von D Five Fearless Years Limited Edition Tattoo Liner $24
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Kat Von D Five Fearless Years Limited Edition Tattoo Liner ($24)

The tattoo artist’s much-loved inky black liner just got a makeover: the special edition version features a brushed metal component decorated with Kat Von D’s signature. Plus, $1 from the sale of each liner will be donated to the California Wildlife Center, an organization that rescues and rehabilitates sick, injured and orphaned native wildlife.

Marc Jacobs The Sofia Five Piece Petites Le Marc Lip Crème Collection $45
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Marc Jacobs The Sofia Five Piece Petites Le Marc Lip Crème Collection ($45)

Launching September 10th, this chic set of mini Le Marc Lip Crèmes is just begging to be gifted—and it’s never too early to start thinking about the holiday season, right? The Sofia Collection (named after Sofia Coppola) features a curated range of the brand’s top-selling reds, all wrapped up in a sleek patent leather pouch designed by Marc Jacobs himself. We. Want.

Eyeko Waterproof Sport Eyeliner $19
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We’re intrigued by this inky-black gel liner that goes on smooth and promises to stay in place through any sweat session (your weekly SoulCycle class included). Plus, the built-in sharpener ensures you’re never left with a blunt end.

Essie Fall 2015 Collection $9
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Essie Fall 2015 Collection ($9 per bottle)

We’ve been swooning of Essie’s fall 2015 collection, inspired by the rock ‘n roll scene of the ‘70s. Our favorites? Leggy Legend, a bronze-y, copper metallic shade, and With the Band, a creamy red that’s begging to be worn with our favorite cozy knit. 

Nars Pro Palette $14
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Nars Pro Palette ($14 - $18)

Channel your inner makeup artist with these new palettes from Nars, made specifically with the professional makeup community in mind. Pop in any eye shadow, blush, or pressed powder you desire—both the large and small palettes are completely customizable.

Couture Styling Matérialiste $37
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Kérastase Couture Styling Matérialiste ($37) and Créme de la Crème ($37)

We love both of the newest launches in Kérastase’s Couture Styling collection. The Matérialiste spray gel pumps up fine hair and is perfect for braiding, while the Crème de la Crème shields your hair from heat damage while smoothing and adding texture during blow-drying. 

Charlotte Tilbury Matte Revolution Lipstick $34
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Charlotte Tilbury Matte Revolution Lipstick ($34)

CT fans will know all about her Matte Revolution lipsticks, a collection of luxe lippies that deliver intense matte color that glides on easily and magically leaves your lips looking plumper than before. Now, for the first time ever, 10 modern-matte hues are available in the U.S.—we’ll take one in every color, please.

GlamGlow PoutMud $39
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GlamGlow PoutMud ($39)

The cult-favorite mud mask line is breaking new ground with its latest launch, a lip duo made up of a fizzing, exfoliating lip treatment infused with Moroccan mint leaf and sweet almond oil, and a petroleum-free balm made with a super-hydrating blend of cocoa, murumuru, and shea butters. You can snatch up the product later this month at Sephora and Sephora.com.

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