Pretty soon it will be easier than ever to shop your favorite beauty retailer. Sephora has just announced a partnership with Kohl’s and as early as Fall 2021 nearly 200 mini Sephora shops will be available inside the mega-retailer. And it doesn't stop there—by 2023 the retailers plan to expand to 850 locations. Even better, the beauty products available in stores will be readily available on the Kohls website as well.
"The Kohl's and Sephora partnership will bring a transformational, elevated beauty experience to Kohl's from the top global name in beauty," Kohl's chief executive officer, Michelle Gass said in a press release. At just 2,500 square feet, the "fully-immersive, premium beauty destination" may be smaller than your average Sephora but they’ll offer plenty of the same premium perks and services. That means beauty experts trained by Sephora to offer up any beauty advice you need and experts on hand to assist with everything from matching foundation shades to applying falsies and of course, selections from the retailer's "more than 100 carefully curated beauty brands."
It will also be just as easy to test and discover new favorite products from the curated selection with a rotating assortment of new, emerging, or trending products. Another perk? In-store and curbside pickup, perfect for when you need your orders ASAP.
Sephora locations will be easy to spot, with plenty of signage, the brand's trademark black and white stripes, and a prime spot located in the front of the store. You don't have to worry about missing out since this isn't a limited time deal. The brands have signed on for a ten-year partnership.
In the meantime, we're not-so-patiently waiting to see exactly what brands the mini-shops will carry and hoping to rack up Beauty Insider points.