Who else thinks we should abandon the modern weekly calendar in favor of a new one that centers around Sephora's Weekly Wow Sale? Instead of having the new week start on Sunday, let's all agree that it starts on Thursday because that's when brand-new, buzzy products drop to newly discounted prices. Wednesday will therefore be deemed the end of the week, as it's the last day to shop the aforementioned discounted products before the sale starts all over again and new ones are rolled out. We're into it.
We think it would make our calendars much more succinct. While you ponder this suggestion, we'll get to the topic at hand, which is this week's particular lineup.
The sale starts with a buzzy Urban Decay eye shadow palette that has been slashed down to 50% off from its original price. It's multifaceted, holographic, and an all-around makeup must-have. Then there's Becca's fan-favorite cream concealer, a popular brow product, a plumping nude lip color, and a luminescent highlighter. The sale is rounded off with a no-rinse facial cleanser and makeup remover. Basically, it's like Sephora decided to discount every product we could ever need to overhaul our current routine.
Urban Decay's Distortion Palette was super buzzy at the time of its launch. And it remains so, thanks to 10 traditional shades of shadow complete with five color-shifting toppers. Here's how it works. Apply whichever shades of the traditional shadow that strike your fancy. Then go over them with one of the five transformer shades that sit at the top of the palette. What was once a basic black, green, blue, or brown is suddenly multidimensional and holographic. To see the shifting power of these shades IRL, go to the brand's Instagram.
At 50% off, we think that it's totally worth scooping up this week.
Benefit's Ka-Brow Cream-Gel is a fan-favorite. It's a highly pigmented formula that comes complete with a built-in angled brush to shape eyebrows while filling in any sparse areas. It lasts for 24 hours and is completely smudgeproof and waterproof so you won't have to worry about your brows melting off on a rainy or humid day.
Complete your eye look by cleaning up any smudges and concealing stubborn dark circles with this discounted high-coverage concealer from Becca. It's designed to provide lightweight yet fully opaque coverage. In other words, it promises to hide any blemishes, dark circles, redness, and hyperpigmentation with creasing or smudging.
GlamGlow's plumping lip gloss is more than 50% off this week, so if you've been hoarding these since they've launched or you've always been curious to try them out, now's your time. The variety of nude shades come in matte, gloss, and metallic finishes that smooth, plump, and enhance the look of your lips as you wear them.
It's almost as if Sephora decided to put enough products on sale this week to create a completely new look for each of its customers. First, we had the eye shadow palette, then the brow product and concealer, and the nude lip color. Now, to finish the look off, we have a liquid highlighter. You can wear it alone—just dab it along the high points of the face as you would with any other highlighter—or you can mix it with your favorite concealer or foundation for a more radiant finish. It's available in three shades, a bronzy-gold, a champagne color, and a luminescent pink.
Remember how we said this week's sale has a product for almost everything? Well, we were serious, as Sephora has even discounted a cleanser and makeup remover for our nighttime skincare routine. This micellar water cleanses and removes makeup from the skin with no rinse required. It's formulated with 85% micellar water and 15% oil, so it effectively removes and cleanses away the most stubborn waterproof makeup.