If there's any type of Sephora sale happening, you can find us recklessly adding beauty products to our virtual shopping cart. Mascara at 30% off? Sure. Concealer at 40% off? Why not? Before we know it, we've built up a wish list worth half our paycheck. With so many discounted items, it's hard to decide which products are necessary and which ones are superfluous, so we buy them all. (This results in a type of spending guilt we like to call the "sale hangover.")
According to a new Sephora announcement, though, those days might be gone for good. Today Sephora unveiled a weekly sale series called the Weekly Wow, in which the retailer offers a small selection of super-popular products at 50% off. Yes, you read that right: 50. The sales will start every Thursday and run through to the following Wednesday. After that, the products will go back to their regular prices and a whole new group will be discounted. This week's discounts are on five different palettes, specifically those from Anastasia Beverly Hills, Tarte, and Stila. We love this since a smaller sale selection means less FOMO for us.
There's no word yet on what products will be added to future Weekly Wow promotions or if it will always be a certain type of product (like this week's palette theme). It's worth noting that Sephora gave a sneak peek of the discounted products on its Instagram story. We're not sure if it'll continue in the coming weeks, but it might be worth checking. Remember, you only have a week to shop the discounted items (or until supplies run out). We have a feeling supplies won't last long, and some of the palettes are already sold out on Sephora's website, so hopefully, there will be a restock before the week ends.
Shop This Week's Weekly Wow Deals
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Opening Image: Brittany Sarah