Sephora is my happy place. Any stressful work day or mundane grocery run is made better by a brief rendezvous in the massive beauty retailer. And it seems no matter how many times I find myself perusing the shelves, there's always something shiny and new to play with. It truly is a magical beauty wonderland, and the rest of the country agrees. According to the the 2018 Love List Brand Affinity Index (as developed by Goldman Sachs and Conde Nast), gen Z and millennial consumers ranked Sephora number one as their favourite brand, store or website in the beauty retail category.
Not bad, hey?
But what are people actually buying, I wondered (aside from the constantly sold-out It Cosmetics CC Cream in shade Medium)? In a bid to find out, I asked Sephora to share its top 10 selling products of 2018. The results proved that makeup reigns supreme, Australians love a bargain, and apparently, we're all masking in the foot department. Yep, true story.
Keep scrolling for the complete list.
Highly pigmented and super blendable, this palette is a makeup aficionado's dream.
The OG and the best makeup applicator ever, according to the good people of Australia.
This weightless formula coats every lash for other-wordly length.
Born in the '90s or not, this gloss is a cult pick.
This baby bronzer fits in your purse, and gives a flattering wash of sun-drenched colour.
For a cut-crease even Kylie would be jealous of, try this palette.
At $28, winged liner really doesn't get any better than this.
Because who doesn't want soft feet that smell faintly of lavender?
This pint-sized primer will fill pores, blur imperfections, and mattify oily spots.
Pineapple is packed full of natural enzymes that will cut straight through blackheads and pore-clogging debris. Also: It smells like a pina colada.