Shop: Sephora's Latest New Launches Are Seriously Good

Can buying a beauty product solve all your problems? Maybe not—but we know full well how powerful a brand-new lipstick (or perfume, or serum) can make us feel.  With that in mind, we present to you our new Shop series—a carefully curated collection of all the buzziest beauty products to feast your eyes on, maybe lighten your wallet with, and definitely feel great about. Our market editors will be scouring the interwebs and our favorite retailers to bring you the noteworthiest new beauty gems before you see them everywhere else. So, go ahead and shop—you deserve it.

Leave it to Sephora to have us completely rethinking the entire contents of our makeup bag. Do we really need a new highlighter or yet another mascara? When the products and brands are this good, the answer is, undoubtedly, yes. Among the trending items that simply deserve a space on our vanity, the latest wellness finds always catch our eye (we're looking at you, Mushroom Lemonade Mix). Treat yourself with some of Sephora's best new launches we're coveting, below.


A powerful nighttime serum that works to resurface the skin and reduce the look of fine lines and wrinkles.


This limited-edition highlighter offers all the glow you crave, without any glitter.


Not your average face roller, this tool is made with rose quartz, a crystal known for its calming properties. Keep at your desk, in your purse, or wherever you need a pick-me-up. 


Support digestion, boost your skin's well-being, and detox the body thanks to this mushroom lemonade mix, filled with charcoal and chaga.


Living up to its namesake, this concentrate boosts each strand for thicker, fuller hair while also providing heat protection.


Not your average concealer, this features a cooling tip to help de-puff your eyes and is filled with active ingredients that soothe, protect, and moisturize your skin.


This classic rose scent makes it feel like summer year-round.


The first of its kind, this smart straightener actually predicts your hair's needs, defaulting to your strands' optimal temperature to avoid breakage and damage.


This double-ended tool is equipped with a gel tip that mimics the effects of your fingers and a diamond-shape brush that makes blending a breeze.


Boost the length, volume, and definition of your lashes with this weightless, smudge-proof formula.


Like youth in a bottle, this serum replenishes the body's supply of EGF (aka epidermal growth factor) and rejuvenates skin cells, helping to slow the aging process.


Winter is coming, which means you may experience a dry, itchy scalp. Combat the side effects thanks to Living Proof's dry-scalp treatment, perfect for delivering hydration and lasting relief.


The five-star eye serum was inspired by in-office treatments to combat dark circles, wrinkles, and lack of elasticity. 


This heat-activated styling cream allows for maximum reshape-ability and memory hold.