Taking a trip to Sephora is to beauty editors what swimming out in the open seas is to dolphins—it’s where we belong. Where else would we rather spend our days than in our natural habitat, surrounded by all kinds of shiny, luxurious beauty products? There’s nothing like the feeling we experience when we pop into the store or hop on Sephora.com to find that our favorite brands have launched new swag. Like a moth drawn to a flame, we’re emboldened and entranced by the effective, innovative, and downright gorgeous products that have come to Sephora as of late. We’re talking everything under the sun—unique devices and gadgets, scientific formulas, unprecedented skincare ingredients, and makeup that is simply to die for. We can’t possibly purchase it all (sigh), so here we’ve rounded up our absolute favorites. These are the products you don’t want to miss. Ready, set, go.
To see what’s new at Sephora this season, whip out your credit card and start clicking!
Bareminerals' cult favorite original and matte foundations are hardly new, but the expanded color range is. Now available at Sephora are 12 brand-new shades for each range (that's an impressive 30 shades total), allowing far more woman to experience the matte, natural finish of this beloved product.
Skincare junkies are already obsessed with latest from Sephora's favorite natural brand—Drunk Elephant's new at-home exfoliating mask flaunts the strength of an in-office peel. The product contains an impressive 25% glycolic and 2% salicylic acid for the smoothest, clearest skin of your life. A Sephora reviewer writes that after just one use, her skin appeared "smooth and radiant, not red or raw, just beautiful."
Just in time for Valentine's Day, Glamglow expands its Plumprageous range with a "nudes" collection. The neutral shades come in matte, gloss, and metallic finishes (and sport saucy, Hollywood-inspired names like Body Double and Triple-X). The product features the same tingly formula we already know, packed with botanical actives like shea butter, Tripeptid, and tamarind extract.
Oily skin types, this one's for you. The always adorably packaged Too Cool for School welcomes two new iterations of its tried-and-true blotting papers: a green tea formula, which soothes sensitive skin, and a charcoal formula, which tightens pores and leaves skin ultra matte.
Affordable, gentle, and effective, Skin Laundry's products are some of the most underrated on the market. Its latest is this ultra-hydrating cleanser, which boasts moisturizing ingredients like aloe and macadamia nut oil to leave your skin both clean and nourished.
The queen of makeup herself, Pat McGrath, launched another covetable collection—this time with two pigments, a mixing liquid, and a dual-ended liner. Inspired by all things metallic, her Metalmorphosis 005 kits are available at Sephora in colors ranging from pure gold to brilliant copper.
Australian brand Dr Roebuck’s Pure facial moisturizer is aptly named. It’s 100% naturally derived and formulated. It’s also cruelty-free, packaged in recycled materials, and made without any BPAs, petrochemicals, perfumes, or colorants. So now you can banish dry, flaky winter skin without any harsh ingredients.
GlamGlow's star product, the Supermud Clearing Treatment, is now packaged in a bigger jar (16 extra ounces) for the same price. Look for it to hit Sephora shelves in late December. It uses activated charcoal, six different acids, and Eucalyptus Leaf to calm and clear almost every skin concern—we’re talking blemishes, blackheads, discoloration, redness, enlarged pores, and more.
We can always count on Sephora Collection to provide quality on par with high-end products for a fraction of the price. One of its newest launches, the Geometricolor palette, is a makeup devotee’s dream. It houses 80 different eye shadow shades, 32 lip glosses, six eyeliners, and four blushes, each for under $50. Um, we’re speechless.
This gift set from all-natural skincare Drunk Elephant includes a cleansing bar, hydration gel, glycolic night serum, day serum, and a luxury facial oil. Consider it a crash course in cold-weather skin defense.
Formula X’s city collection encapsulates the spirit of New York during the holiday season. The 10 mini nail colors range from wintery bolds to twinkling metallics. We love how they’re packaged into miniature skyscrapers. Just look at them—they’re basically begging to be gifted.
Bite Beauty’s creamy, color-packed lipsticks are beloved by the Byrdie crew. The newest kit to hit Sephora shelves includes an agave lip mask, two different-colored lippies, and a primer for all-day staying power.
Byrdie favorite organic coconut oil brand, Kopari, is now available online at Sephora. Their most recognized product is the Coconut Melt, which is non-greasy oil that can be used to moisturize your body from head to toe. You can also use is as a makeup remover, shave oil, and skin salve. Keep in mind that the brand is only available on Sephora’s website; products don’t hit store shelves until spring.
When we first laid eyes on Natasha Denona’s new Star eye shadow palette, all we could say was ooh la la. The palette features 18 shades in a variety of textures and finishes. We love the pearlescent metallic in deep brown, magenta, and bronze.
These new Giorgio Armani liquid lipsticks are formulated to be ultra-thin, up to four times thinner than traditional lipsticks. This translates to super-comfortable all-day wear. But they’re also incredibly pigmented, especially the rich red shades.
Wander Beauty, the cosmetics line from VS Angel Lindsay Ellingson, is finally available at Sephora. The brand creates products that are easy to use and extremely portable (hence the name Wander). These handy, dual-ended lip bullets come in complementary shades like classic red paired with nude beige.
Japanese-beauty junkies may be familiar with Baby Foot—a peel that painlessly rids your feet of dead skin. This Boscia peel is similar (and easier to get your hands on). Now stocked on Sephora shelves, this peel is natural and free of preservatives and artificial fragrances. Slip on the plastic booties and leave on for 60 to 90 minutes. Two weeks later, your feet will be brand-new.
Laura Mercier’s Candleglow line was formulated to provide skin with the soft, warm illumination of candlelight, even in harsh overhead lighting. The new Candleglow powder sets makeup while providing sheer, illuminating coverage. Plus, the texture is like decadent silk.
This color-correcting treatment starts out green then magically transitions to the shade of your skin. Simply apply it over any red areas (including blemishes) after cleansing, and your skin will look calm and healthy. Bonus: The treatment also protects your skin’s moisture and pollution barriers.
Primary Raw’s gel-cream contains capsules chock-full of vitamins that burst into the skin upon contact. It’s formulated with ingredients like chamomile and bamboo sap to moisturize, plump, and nourish the skin.
Splash masks are all the rage in Korea. They quickly exfoliate, brighten, and moisturize skin thanks to botanically steeped distilled water. This pick from Blithe Skincare will invigorate and energize dull skin. It’s a morning skincare must.
This would seriously make the perfect gift. New to Sephora is a seven-piece cologne travel set from Hermès. Included are scents like Eau de Mandarine Ambrée, a blend of mandarin and passion fruit, and Eau de Gentiane Blanche, an elegant amalgam of gentian and white musks.
This nighttime facial treatment is as relaxing as it is effective. Ylang-ylang essential oil promotes calm and sleep while superfruits like goji berry, raspberry, and prickly pear fight aging and encourage cell turnover. Did we mention that it’s also super moisturizing?
Here at Byrdie, we’re suckers for a good oil-based cleansing balm, but you don’t often see many charcoal-packed ones. This genius new product from Boscia not only melts into the skin to remove all grime and makeup but also harnesses the glory of charcoal to clear pores. Oh, and it’s free of parabens, sulfates, and phthalates. We’ll take 10.
Jurlique never fails to impress us with its natural formulas and hypnotic scents, and this K-beauty–inspired essence is no exception. The product’s star ingredient is marshmallow root extract (fun, right?), which works to deeply hydrate and encourage skin to retain moisture long-term. Simply apply the liquid with your fingers after cleansing—it will enhance the efficacy of the serums and moisturizers you apply afterward!
Exfoliation enthusiasts, this one’s for you. Australian brand Babe’s new trio of body scrubs (including coffee, green tea, and pink salt formulas) are raw and natural, and they work beautifully to slough off dead skin cells. Unlike a cream- or gel-based body scrub, these gems have a granulated consistency that you mix with warm water to deliver the best exfoliation possible.
If you love Skin Inc.’s serum spray so much you want to have it on you at all times, snag a bottle of its just-launched travel size. The one-ounce bottle is just teeny enough to fit in your purse or carry-on.
We love a classic rose water, but these new picks from Ole Henriksen are set to overshadow all beauty waters before them. Each one is formulated with a specific botanical blend of herbs to soothe, invigorate, or purify. Ingredients include white citrus, pomegranate, cucumber, and chamomile. Yes, please! Spritz over clean, dry skin to soak in the nourishing benefits.
Finally! It Cosmetics has hit Sephora shelves. This cult-followed brand specializes in everything from heavy-duty under-eye concealer ($24) to pore-disguising primer ($38). One of its newest products is this luxurious three-in-one cleansing balm, makeup remover, and serum. Hyaluronic acid, collagen, and antioxidants help plump and nourish your skin.
Verb haircare has just launched a mini collection of some of its bestselling products. Favorites include a sea salt spray that delivers the ultimate wavy bounce, and a holy grail dry shampoo. Next time you’re traveling, you don’t have to leave your luxe haircare regimen at home.
Marc Jacobs’s new, limited-edition palette includes 20 different shades in a variety of different finishes, ensuring you’ll have an eye makeup look for everything from Saturday night to Sunday brunch.
The new Formula X nail polish collection takes moody neutrals to a whole new level. We’re dying to try these three limited-edition shades, which are perfectly reminiscent of the blustery fall days to come. Our favorite? Pacific Haze—a beautiful soft gray.
What would a Sephora roundup be if we didn’t include the newest launch from the makeup queen herself, Pat McGrath? Her newest lip kit has just hit Sephora shelves. Unfortunately, yet expectedly, it’s already sold out online. Keep an eye out for when it makes its triumphant return so you can channel your inner Naomi Campbell.
Aside from the creamy formula and all-day staying power, we now have another reason to scoop up Kat Von D’s Liquid Lipsticks. For every one of these brick-red lippies sold, 20% of the retail price goes directly to Project Chimps, an organization that fights animal testing and research on chimpanzees. Not that we needed an excuse to buy more lipstick, but this cause is well worth it.
As the seasons change, our skin needs change with it. This emulsion is a must for that dry, end-of-summer skin in need of an autumn pick-me-up. Massage it into your skin before your serum and moisturizer. Tired skin, dry skin, fine lines, and wrinkles don’t stand a chance. Bonus points to Ren for formulating this product without harsh chemicals or synthetic fragrances.
It’s no secret that metallic beauty is fall’s biggest trend. Urban Decay launched the Liquid Moondust Eyeshadow—a cream formula that can be layered for intensity. Take it from a hint of glint to an out-of-this-world glow.
Mary-Kate and Ashley Olsen expand their fragrance line with two new Nirvana fragrances, Rose and Bourbon. Rose is a dark floral scent, and Bourbon blends notes of vanilla bourbon with oakwood and tuberose. And if that doesn’t sell you, the glamorous, vintage-inspired packaging will.
Farmacy’s new mask harnesses the benefits of honey along with amino acid–filled royal jelly (straight from the beehive) to intensely hydrate and renew tired skin. Upon application, the mask transforms from a balm-like consistency to a decadent cream that warms up and soothes your skin.
Murad’s new anti-aging formula is a combination of three different forms of retinol, all of which work to improve wrinkles and fine lines, even skin tone, and boost firmness and radiance. Add hyaluronic acid and Swertia flower (a Himalayan plant known to regenerate skin after burn injuries) and you have a powerhouse retinol serum that won’t leave your skin irritated or dry.
Insta-famous beauty guru Huda Kattan has finally directed her genius into a range of liquid lipsticks that rivals Kylie Jenner’s for pigment and hydration. Also see our complete review of Kattan’s accompanying lip contour pencils.
Here at Byrdie, we love Skin Inc.’s line of customizable serums. Its latest release, the Vitamin B3+ Niacinamide Serum, is a new favorite. The formula includes niacinamide, hyaluronic acid, and panthenol, so it’s just as great at hydrating as it is at addressing breakouts.
Thanks to its affinity for pure ingredients and proven results, Fresh Cosmetics has a cult-like following. Its newest product, which is a part of the Vitamin Nectar line, is made from an all-natural fruit paste of lemon, orange, and clementine. This mask will awaken tired skin and provide a healthy glow from within.
You may think a foot mask sounds strange or maybe just plain excessive, but hear us out. These “sock masks” are soaked in good-for-you ingredients that soothe and hydrate your feet while giving you a relaxing dose of aromatherapy. It provides a little “you” time when a full pedicure isn’t an option.
We’re all familiar with spinning skincare brushes—think Clarisonic and Proactiv. Now the futuristic technology has finally made the jump to makeup application. This fun and futuristic product boasts a spinning brush that flawlessly buffs in your makeup to provide a professional, airbrushed finish. The brush features super-soft antibacterial-treated fibers, and the self-standing base is a plus. There are also interchangeable brush heads for foundation, powder, and blush, so your makeup will always looks photo ready.
A longtime favorite of Korean beauty buffs, this “beauty water” can be used as a toner or cleanser (similar to a micellar water). It contains a mix of rose water, lavender water, orange extract, and other natural splendors. It’s truly luxurious, but don’t just take our word for it—simply look up one of its glowing Sephora reviews.
What product roundup is complete without a shimmery, radiance-lending blush? This one from Marc Jacobs is two-toned, so depending on how you mix the colors upon application, the tint will change. Plus, two blush tones blended together gives the cheek a more natural, dimensional glow. With a multitude of color options ranging from ballerina pink to deep magenta, there’s something to fit any fancy.
This concealer truly does it all. It has full-coverage, 24-hour wear, plus contouring and discoloration-covering abilities. And they weren’t kidding when they named it the “lock-it” concealer; once this stuff is applied, it isn’t going anywhere. With this product, creasing and smudging are things of the past.
Color correctors succeed in hiding those tough discolorations and dark circles that no sole concealer can conquer. Thanks to a powdery core, these correctors do double duty, combatting tone differences while also prepping skin for a flawless makeup application.
We can personally attest to the loveliness that is Korres Wild Rose. Not only does it smell amazing, like a scent fit for a Disney princess, but it visibly brightens your visage after continued use, as well. Uneven tone? Old acne scars? Korres has got you. This new collection includes three travel-size products: an exfoliating cleanser, a moisturizing and brightening cream, and a sleeping facial—perfect for summer vacations.
Superfood, super-awesome lipstick. This launch is such a good one. I had the opportunity to go and watch the Bite Beauty lipsticks actually get made (by hand!) in the brand’s Toronto-based factory. You may be skeptical about the color, but not only is this deep hunter green flattering, but it also gives you an instant look. The formula is creamy and blended with a mixture of lip-quenching nutrients, vitamins, and omega oils. Plus, the Amuse Bouche collection offers 34 shades, so you’ll basically never need another lipstick again.
This moisturizer will immediately give your tired skin an illuminating boost. It delivers massive hydration to visibly plump and fortify your skin’s barrier and reflect light, all the while protecting you from pollution and other pore-clogging environmental factors.
Those with oily or combination skin, rejoice! This purifying and mattifying mist uses lactic acid to smooth and hopes to reduce redness on the sweatiest of days. It reduces shine but doesn’t take away that ever-covetable glow.
Now that Kim Kardashian West has announced the death of contouring, we’re looking to our eyes for the next big sculpting trend. These eye shadow palettes use pigmented but blendable shades to define and highlight your eye color and shape. Plus, each one comes with easy steps to get the look right.
Talk about bang for your buck. This package full of goodies would cost you a cool $118 if you purchased the products separately—but together, you can have all your favorites (and still pay rent, too). Travel-size for your convenience, this is a mix of all the most popular, most effective, and most fun-to-use favorites for your face, body, and hair. (I’m especially partial to the Too Cool for School Egg Cream Sheet Mask, $24.)
Because I can’t get through a roundup without a highlighting product, here’s the newest and coolest offering I’ve found. The secret is in the texture: It transforms from a cream to a velvety powder upon application. It highlights, blurs imperfections, and gives off that wonderful lit-from-within look you’re always after.
This lightweight coconut-scented balm will transport you straight to your favorite beach vacation. It smells incredible, and it smooths, moisturizes, and even plumps your lips.
A recent reboot of the brand’s ’90s classic, this gender-neutral scent is warm and woodsy as well as fresh and spicy. Needless to say, we’re into it.
Last year’s blockbuster St. Tropez In Shower tanner gets an innovative upgrade with this new formula, which promises to yield darker, faster results. If you hate self-tanner but want to look intensely bronzed this summer, this convenient wash-off product will be your jam.
Another major launch of the summer is Urban Decay’s whimsical Alice Through the Looking Glass collection. This eye shadow palette is its star product and features 20 bright, bold, and brand-new shades.
Cover FX charmed beauty junkies everywhere when it released its Custom Cover Drops last year, and the brand’s latest innovation has us equally smitten. This dual-ended tool allows you to swap out your Cover FX concealer, highlighter, and color corrector of choice so you don’t have to carry a giant palette around all day. Plus, there are so many shade options that you could customize your click stick in nearly infinite ways.
We Byrdie editors have a slight face spray addiction, so we are truly giddy about the launch of this ingenious essence mist. Packed with skin-loving goodies like cichoric acid, vitamin C, potassium, and magnesium, the product works to tone, hydrate, and refresh. Excuse us while we power through about 12 bottles of this.
The top summer haircare questions we always get have to be How can I control frizz? and How can I beautifully air-dry my hair? Your answer: this multitasking styling product. Apply this just-released balm to towel-dried hair for hydrated, frizz-free, and sun-protected strands. The coconut- and bamboo extract–laden formula works to heal hair from the summertime elements like UV and chlorine while keeping it super shiny. Plus, the stuff smells incredible.
If we could only choose one makeup product for summer, it’d probably be highlighter. These sheer, shimmery powders are our new favorites. They’re super buildable, go on like silk, and, unlike many highlighters, come in a unique variety of shades to flatter all skin tones. Check out the photos on Sephora’s Beauty Board for proof.
True makeup junkies find their calling in this artist’s palette meant specifically for blending makeup. The sleek, transparent surface allows you to mix foundation, lip products, and more to create your perfect shade. We knew the creators of our beloved beauty sponge understood us.
One of the summer’s most anticipated releases is this outrageously gorgeous highlighter set from Pat McGrath. Get your hands on one of the coveted kits and you’ll be the proud owner of a highlight-balm duo, a pigmented powder, and a user-friendly brush. The options allow you to achieve a variety of finishes, from a subtle dewiness to an “aliengelic” glow. For more details, check out a fun video where our editorial director, Faith, unboxes the product.
Don’t be dismayed by this face mask’s ooey-gooey texture; it yields seriously glowy results. In just 10 minutes, the mask produces a refreshing tingly feeling across your face, and after rinsing, you should notice firmer, more radiant skin. Sound too good to be true? Read managing editor Lindsey’s full review of the product.
The newest addition to your summer haircare collection is this hydrating hair oil for coarse hair. ICYMI, big hair is in this summer, so instead of beating yours into submission, this product nourishes your hair’s natural texture. Because unrealistically flat hair is so last summer.
The perfect 2016 summer lip strikes a balance between pigmented and effortlessly sheer. This brand-new balm from Estée Edit nails it. The coconut oil–based formula melts into your lips, leaving them both hydrated and cloaked in the prettiest wash of color. The product comes in five shades from clear to peach to dark purple, and they’re all to die for.
Mara Hoffman’s stunningly packaged Sephora collection dropped in July, and you’re going to want to get your hands on one of these gorgeous lip glosses. Crafted with sustainably sourced ingredients like seed oil, green tea extract, and organically sourced Manuka honey, the products are as nourishing as they are gorgeous. Love them? Fawn over more Mara Hoffman beauty looks.
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This post has been updated by Hallie Gould and Kaitlyn McLintock. Opening Image: Beauty Lookbook