15 of the Most Exciting Sephora Launches We've Seen This Month

Another month, another fresh crop of beauty launches at Sephora. They're shiny, they're new, and, if you feel at all like we do, they're very exciting to peruse. Think about it: New arrivals are a special kind of happiness, a giddy, optimistic look into your well-stocked future. Surely we don't even have to tell you to get your credit cards ready—you're right there with us.

While there are probably hundreds of intriguing offerings to look into (the best in hair, makeup, and skincare included), we decided to pare back the choices a bit. Instead of leaving you to click and scroll through every page, we included just the best of the best from this month. Behold: These are the coolest, most effective, and most anticipated products launching at Sephora in October. We'd tell you to enjoy, but we know you're practically halfway through the page by now.

FYI: There are some serious beauty steals hiding on the shelves at Walgreens.