Another month, another fresh crop of beauty launches at Sephora. They're shiny, they're new, and, if you feel at all like we do, they're very exciting to peruse. Think about it: New arrivals are a special kind of happiness, a giddy, optimistic look into your well-stocked future. Surely we don't even have to tell you to get your credit cards ready—you're right there with us.
While there are probably hundreds of intriguing offerings to look into (the best in hair, makeup, and skincare included), we decided to pare back the choices a bit. Instead of leaving you to click and scroll through every page, we included just the best of the best from this month. Behold: These are the coolest, most effective, and most anticipated products launching at Sephora in October. We'd tell you to enjoy, but we know you're practically halfway through the page by now.
This anti-aging, super silky serum is meant to target sagging, fine lines, and a lack of elasticity in your skin—just like in-office treatments, but without having to make an appointment. The formula was dreamed up by Dr. Sanghoon Park, the founder of Korean dermatology clinic, ID Hospital, and it infuses turmeric root extract to soothe, sodium deoxycholate to smooth, and micro-tingling spicules to increase absorption (and thus, effectiveness).
For the perfect long-wear (but comfortable) matte lip color, look no further. Too Faced just blessed us with a super-hydrating option (it comes in 20 shades) that smells like peaches and cream and is infused with peach and sweet fig milk.
A blend of retinol and vitamin C, this silky new serum acts as a power nap for your face, refreshing dull, tired skin while you sleep. The retinol supports firmness and texture while it smooths lines and wrinkles, and L-ascorbic acid—the purest form of vitamin C—helps dramatically brighten and even your skin tone.
Wander Beauty's new liquid foundation provides full coverage with a radiant finish (without ever feeling heavy). The formula is enriched with niacinamide to reduce the appearance of wrinkles and even your skin tone while lotus extract helps to balance sebum production and support your skin's elasticity. All you need to do is dot it on with the doe-foot applicator and blend.
This highly pigmented, waterproof eyeliner seriously stays put all day long. Each shade is a mix of avocado oil and hyaluronic acid, so the liner glides on without pulling or catching. Then, on the flip side, it comes with a shaper and a smudger to allow for precise application or a smoky effect, depending on your mood.
Another powder-gel highlighter has come into our lives, and we can't help but celebrate. It feels like a cream and finishes like a powder, offers a champagne glow, and comes packaged in an easy, on-the-go compact for your shimmering needs.
A favorite of our editorial director, Tilbury's new concealer launch works to reduce the appearance of dark circles, pigmentation, redness, and blemishes while creating the appearance of firmer, lifted skin. The applicator sponge hugs your skin while it dispenses the product, smoothing your complexion and offering up great natural-looking coverage.
Using sea salt, pink clay, and charcoal to exfoliate and detoxify your scalp, Amika's new shampoo offers a weekly reset for your hair (i.e., it absorbs all the dirt, pollution, and toxins). The jelly formula brings forth a seriously deep clean and helps to rebalance oily hair while soothing sensitive or dry scalps.
With notes of warm florals, mandarin, sandalwood, and white musk, Dior's Joy scent is soft and musky as well as energizing and citrusy. It's the perfect accessory to add to any fall day.
For the perfect crystal-like shine—anywhere you feel like applying it. Fenty's newest highlighter offers kilowatt glow and diamond-dusted sparkle in yet another bouncy highlighter hybrid (we can smell a trend brewing). Plus, it's cool to the touch and melts into your skin like butter.
Available at Sephora for the first time this month, this magical serum will change your life. EGF, or epidermal growth factors, are so effective in repairing skin that they've won a Nobel Prize. The ingredient encourages cell renewal, as it's particularly great at restoring your skin's elasticity. Plus, the smooth, gel-like formula acts as the perfect pre-makeup base. You only need one small pump, and unless you're really dry, you can skip moisturizer.
FYI: Here are 15 beauty steals hiding on the shelves at Walgreens.