Another month, another fresh crop of beauty launches at Sephora. We don't have to tell you to get your credit cards ready—you're right there with us. And while there are probably hundreds of intriguing offerings to look into, we decided to pare back the choices a bit. Instead of having to click and scroll through every page, we did it for you. Behold: These are the coolest, most effective, and most anticipated products launching at Sephora in July. We'd tell you to enjoy, but we know you're practically halfway through the page by now.
Youth to the People's new cream is powered by adapotgenic herbs and mushrooms—ashwagandha, rhodiola, reishi, and holy basil. Together, the ingredients work to fight daily stressors including UV rays and environmental pollutants while calming the stress reaction in sensitive or irritated skin.
Beautyblender's new sapphire sponge is made with the same super-soft material (perfect for all your blending needs), only now it'll look more like a jewel on your vanity. Win-win.
Bkr, your favorite glass water bottle company, just launched a clean, ultra-hydrating beauty line. Its first product? A glossy balm with a cap designed to connect to your water bottle. Easy and innovative.
"Like a drink of water for the skin," the brand writes of this new super-hydrating moisturizer meant to quench every last parched skin cell. Infused with cactus (a plant meant to survive in the harshest, driest temperatures), Boscia's new offering improves moisture levels in your skin without the weight of a heavy cream. Perfect for summer, yes?
This nutrient-rich, green juice-inspired shampoo works to replenish dull, dry hair courtesy of fruit and vegetable fatty acids, vitamins, and minerals.
A favorite of our managing editor, Lindsey, Drunk Elephant's new serum supports a healthy skin barrier, boosts your skin’s defenses against pollution, and uses virgin marula oil, black currant seed oil, and fatty acids to improve the look and feel of your skin—all delivered with a bronzy finish.
Made to mattify and blur, Erborian's new multitasking product can be used alone, as a touch-up, or a makeup primer. It's a mix of water lily extract, silica powder, and light-reflecting pigments to absorb excess sebum and keep shine from happening, all the while maintaining moisture and radiance in your skin.
First of all, this powder palette is infused with actual hyaluronic acid. So yes, it's just about the most plumping, hydrating makeup you can put on your face. The shades are blendable, buildable, and super illuminating, all the while smoothing, blurring, and keeping everything in tip-top shape. We're pretty much blown away (and haven't stopped applying it since it came across our desks).
An ampoule and primer in one, J.One's rosy-hued new product boosts your body's natural anti-aging powers while also priming your skin for makeup application. It's bouncy, it's infused with antioxidants, it's brightening, and it's deeply hydrating—which makes it pretty much a perfect 10 in our book.
"I'm never getting a spray tan again," Faith, our editorial director, gushed after applying this product. A mix of organic tanning actives, avocado, chia seed, and coconut oils, this peach-colored mousse brightens your skin as it reduces redness and provides an all-over glow (no orange-y residue in sight).
After applying a generous amount of Milk's new brow gel and (naturally) taking a selfie, our wellness editor Victoria sent me an email. "Your brows are next-level these days," she wrote. It's all Milk Makeup, to be honest, as the gel is chock-full of tinted, thickening, heart-shaped fibers to add instant fullness, shape, and definition.
In Moon Juice's new skincare product, silver ear mushrooms and hyaluronic acid are mixed together with reishi, an adaptogenic superherb, to help enhance your skin's elasticity and reduce the signs of inflammation. It feels light, bouncy, hydrating, and cools on contact.
Available in both a balm and a scrub, Sephora's new budget-friendly offering smooths, plumps, primes, and prevents drying or chapped lips (no matter the climate).
Inspired by a Japanese lacquer technique called urushi, Surratt's cream eye shadow formula is moisturizing and dewy, but never sticky. It's fresh, modern, and comes in the coolest colors (my favorite is the bright red option). The high-gloss finish makes everything look editorial, though it's entirely foolproof to apply. Just smudge it around with your finger and you're good to go.