I Tried Sephora's Buzziest New Beauty Launches—Here's What's Worth Your Money

The first of every month brings about a slew of new beauty products, each launch fancier and more exciting than the last. But the thing is, they're not all the miracle potions and fountain-of-youth elixirs they promise to be. Wading through a pool of new products can be intimidating and sometimes disappointing. So I decided to try some of Sephora's buzziest new launches and report back on what's worth it and what, sadly, is not. 

My original thought was to rank my favorites from best to worst. But the thing is, as I wrote, I realized all my chosen formulas were uniquely incredible in their own right. I started an emoji rating system, which you'll see below, and ended up giving all 10 products a five out of five. So sue me—they rule. You can take my word for it. Below, find the products that are worth spending your hard-earned cash on because, well, you love beauty and so do I.