Love Sephora? 10 Little-Known Brands to Know About Now

Few people can deny the appeal of a giant, gleaming Sephora store—just picturing the black and white logo fills us with an overwhelming urge to empty our wallets. (But actually though—tell us we’re not the only ones who scream, “TAKE MY MONEY!” every time we step foot inside?) Though you can always count on the beauty haven for housing your favorite heavy-hitters like Dior, Benefit, or Make Up For Ever, lately, we’ve noticed a new crop of smaller brands that have crept up on the shelves—and trust us, they’re worth knowing. From a makeup line that’s completely in stick form to the newest skin import from Korea, keep scrolling for 10 little-known brands to stock up on your next trip to paradise—er, Sephora.