K-beauty products have a long history of infiltrating our hearts… and our bank accounts. They're known for being unique, innovative, and seriously effective. (Trust us when we say that we have a long list of favorite Korean makeup and skincare picks.)
Our dream scenario is when these buzzy K-beauty products make it onto Sephora's shelves. The more access we have to international makeup and skincare brands, the better, right? From there, it's easier to gauge which ones are truly game changing. It depends on how well they sell to our fellow beauty devotees and, subsequently, how well they're reviewed.
Do our friends, acquaintances, and trusted beauty bloggers wax poetic about the scent, texture, and effectiveness with actual stars in their eyes? Or do they have a rather nonchalant attitude about the whole thing? (Word of mouth matters, people!) The newest product to check off both boxes comes from the K-beauty brand Belif. Last week, it had the top-selling eye cream at Sephora. Keep scrolling to read all the details!
The formula of this crazy-popular eye cream is based off Belif's The True Cream Moisturizing Bomb ($38), which has been Korea's top-selling moisturizer for the past three years. Ingredients include comfrey leaf and pennywort herb, which nourish the skin by hydrating it and boosting elasticity, respectively. So when Belif calls it a "moisture bomb," it's not kidding. The product is intensely moisturizing, making skin look super plump and smooth.
This eye cream was used at the Prabal Gurung S/S 18 runway show at New York Fashion Week. The skincare experts that were on hand prepped the models' skin with it before applying makeup. If you're wary about using an eye cream as a primer, don't be. The lightweight texture and nongreasy feel make it perfect for layering under concealer, shadow, or eyeliner. Plus, if it's good enough to use on models like Gigi Hadid and Taylor Hill, then it's good enough for us.
Next up: See all the products discounted as a part of Sephora's Weekly Wow sale (hurry, though—they just dropped today)!
Opening Image: @belifusa