Selena Gomez on Her Spring Makeup Routine, TikTok Blush Hacks, and New Rare Beauty Launches

selena gomez with slicked back hair and nude makeup


On the heels of launching its viral Positive Light Under-Eye Brightener earlier this year, Selena Gomez's Rare Beauty is back with another suite of dreamy launches for summer. As always, the products are incredibly charming with uplifting names (like "Give Yourself Grace") and definitely don't skimp on efficacy or accessibility.

This time, the brand is leaning into the demand for two of its TikTok-viral best sellers, expanding the shade ranges of its Soft Pinch Liquid Blush and Warm Wishes Effortless Bronzer Stick—plus a brand new eyeshadow palette. And fortunately for us, I had the opportunity to get all the details straight from Gomez herself. Ahead, she answers my *pressing* questions about her spring makeup routine, TikTok beauty hacks, and her favorites among the new Rare Beauty launches.

On Her Spring Makeup Routine

For Gomez, shifting her makeup routine for spring is all about lightweight application and a fresh feel. "I love a natural, radiant look for spring—so I love to use products that add glow and give me a healthy flush of color coming out of the winter months.

"In spring, my go-to products are the Warm Wishes Effortless Bronzer Stick in Happy Sol and Soft Pinch Liquid Blush in Bliss for adding warmth and color," she says. "My new favorites are the new Positive Light Under Eye Brightener to brighten my under-eyes and the Positive Light Silky Touch Highlighter for an extra glow on my cheeks and eyelids. I tend to use more nude, pink, and coral tones on my lips and cheeks for the warmer months, like the Kind Words Matte Lip Liner in Talented, and use the liner to fill in my lips."

On Rare Beauty's Summer Launches

For summer, Rare Beauty is leaning into shade range expansion to give more options within two of its best-selling SKUs, the Soft Pinch Liquid Blush and Warm Wishes Effortless Bronzer Stick. The launch includes three new shades of the bronzer: Brightside (soft tan with cool undertones), Good Energy (medium brown with neutral undertones), and On The Horizon (deep bronze with golden undertones), plus two new dewy shades of the liquid blush: Worth (true rose) and Virtue (beige peach).

The summer launches also include a new Discovery Eyeshadow Palette—one of the brand's most underrated products in my humble opinion. These shadows are incredibly pigmented, blendable, and virtually foolproof. The latest iteration—aptly named Give Yourself Grace—features nine rosy-nude shades inspired by the brand's hero product, Soft Pinch Liquid Blush.

On Her Favorite TikTok Blush and Bronzer Hacks

Gomez's Soft Pinch Liquid Blush has gone viral on TikTok many times over at this point, so it's no surprise that she's taken a few fans' "hacks" for a spin. "I love adding bronzer to my eyelids and using it as an eyeshadow because it looks so natural," she says. "One of my favorite ways to use the liquid blush is to blend it with the Positive Light Liquid Luminizer to create a glowy blush. I place one or two small dots of blush on my cheeks with one or two small dots of luminizer and blend together – there are so many good combos."

Mixing highlight and blush is a technique known as "blighlighting." For the best result, combine two liquid formulas for 10 seconds in the palm of your hand to really blend the formulas together.

On Getting the Perfect Bronzer Application Every Time

"[For bronzer], I want something that’s creamy, and it has to be blendable!" she says. "Also, I need something that’s easy to use and that will look natural on the skin." No surprises, Gomez uses her own Warm Wishes Effortless Bronzer Stick in shade Happy Sol (my personal favorite as well). "I apply anywhere the sun naturally hits my face," she says. "I like to apply small dots of bronzer along my forehead and cheeks for a warm, sun-kissed glow."

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